Polestar offers alternative to traditional inserts
A
Polestar product story
Edited by the Printingtalk editorial team
Sep 26, 2008
Polestar has teamed up with Kyp Systems, the developers of marketing and communication tool Ikyp, to produce an Ikyp that can be bound in to magazines.
The insert is designed to provide marketers with an alternative to traditional spine bound inserts and enable them to target audiences through publication circulations.
A stitch-in technique ensures the Ikyp is kept exactly where it is meant to be.
With a perforated edge, readers will be able to tear out and keep the interactive Ikyp.
The magazine-bound Ikyp has been thoroughly tested to ensure that it is compatible with automated print and mailing machinery.
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