Product category:
Printing Companies: General Commercial
News Release from: Prontaprint
Edited by the Printingtalk Editorial
Team on 20 April 2007
Prontaprint In Running For Franchisor
Award
Prontaprint has achieved an average sales growth of 15 per cent year-on-year and has also been nominated for the British Franchise Association franchisor of the year award.
This year's entry by the company concentrated on 'the customer focused franchise', demonstrating how it has used customer relations to drive and sustain the growth and expansion of the network Prontaprint focused on the trial and ultimate roll-out of its new brand positioning and how that has been communicated to its clients
This article was originally published on Printingtalk on 5 Oct 2005 at 8.00am (UK)
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Following a GBP3million investment and almost two years' research in to the market, brand development and training, the new brand was piloted at seven Prontaprint centres across the country (Aberdeen, Dundee, Birmingham, Brighton and Hove, Carlisle, Wrexham and Victoria in London).
They were chosen to represent a cross-section of the print market in terms of size, service, demographics and location, said the company.
As a result of the six month trial, a nationwide roll-out of the new brand was launched last summer, beginning with Ireland and the south east of England last September, followed by Scotland and the north east of England in January.
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The roll-out is set to continue throughout 2007 in regional groups of 20 centres.
Throughout the year, each trial centre has achieved particular business success as a result of the new brand, said Prontaprint.
The Birmingham Central franchise achieved its highest monthly sales and secured business with 30 previously lapsed clients.
Prontaprint Wrexham moved to bigger premises and recorded in excess of GBP200,000 of new business - a 20 per cent increase in turnover.
Meanwhile Prontaprint Aberdeen and Dundee experienced similar achievement with a move off the high street in to industrial premises and investment in new technology triggering an increase in quality sales.
Prontaprint Victoria experienced an upsurge in business from national charities and societies, generating double digit year-on-year growth, whilst Prontaprint Brighton and Hove landed international work and a sales growth of more than 19 per cent.
Similar success was achieved at Prontaprint Carlisle.
The repositioning roll-out includes a learning and development programme for franchisees and their staff, enhanced business services and ultimately, a new corporate identity.
A new positioning statement - 'trusted to deliver, every time' has been introduced to reflect Prontaprint's culture, alongside the use of illustration and an aubergine corporate colour, said the company.
The move is said to have been designed to differentiate Prontaprint in the marketplace and reinforce its position in the on-demand business printing market in the UK and Ireland.
At the same time, the company said it has simplified its business services in to five core areas - design, print, display, direct mail and finish.
Keith Davidson, Prontaprint's head of marketing, commented: "Our nomination for franchisor of the year and the sales growth across repositioned centres is testament to the research, investment and hard work of both the franchisor and franchisees that has gone in to developing the brand.
The most forward thinking and ambitious franchisees have set the benchmark for other centres to follow to meet the needs of businesses throughout the UK and Ireland." And he added: "The repositioning roll-out has moved Prontaprint away from the copy shop label.
Increasingly, business clients request a holistic service for their design, print, display, direct mail or finishing needs.
We are ideally placed to offer this with the new brand positioning and 'can-do' culture of the Prontaprint brand.
We now look forward to implementing this throughout the rest of the network and we are proud to be named as one of the top franchisors in the country." The franchisor of the year award winners will be announced at a luncheon at London's Savoy Hotel on May 24.
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