Product category:
Printing Companies: General Commercial
News Release from: Prontaprint
Edited by the Printingtalk Editorial
Team on 11 April 2008
UK Printing Franchise Wins Brand
Management Award
The award for best brand management at the UK's Franchise Marketing Awards has been won by Prontaprint following its introduction of new branding to attract higher value business clients.
Prontaprint also received a commendation in the 'best franchisee marketing' category for the marketing support provided to its franchisees Following what Prontaprint described as 18 months of research, the new brand is currently being rolled out across all of the company's UK and Irish printing centres
This article was originally published on Printingtalk on 18 Mar 2003 at 8.00am (UK)
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The company added that each Prontaprint centre must undertake a brand audit to benchmark it against an overall network standard before receiving the new brand identity and enhanced services of design, print, display, direct mail and finishing.
Prontaprint, which was also recognised as a UK 'business superbrand' for the sixth consecutive year last February, was chosen to receive the award after demonstrating its clear communication of the updated brand values to all franchisees.
Keith Davidson, Prontaprint's head of marketing, commented: "These awards recognise the franchise industry's most innovative and effective campaigns.
We have demonstrated how an integrated and coordinated approach not only works to protect and develop the brand but also has a direct impact on the bottom line across the network.
That's why clients like Dixons, Next and De Vere hotel group trust us to deliver, every time.
Interest from prospective franchisees has increased three-fold since the introduction of the new brand and we are now seeking the next generation of franchisees to drive the business forward in the lucrative corporate design and print market." He explained: "This award is a result of our evolution and is a testimony to the hard work and effort that has gone in to developing our new brand positioning by us as a franchisor, the franchisees and their teams of people in the cnetres.
This partnership approach is also reflected in our dealings with clients and a major reason why we remain the brand of choice for business." The awards were judged by a panel of judges that included representatives from the Chartered Institute of Marketing and the British Franchise Association and were presented at a dinner at the Royal Lancaster Hotel in London (UK).
Prontaprint won the award for the 'best overall marketing campaign' in last year's Franchise Marketing Awards and is a finalist in this year's British Franchise Association's 'franchisor of the year' award, which is due to be announced in on May 22.
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