Quark's New Server For On-Demand Creative Work

The new release of Quark's publishing technology, QuarkXPress Server 7.2, combines typography and graphic support with server-based performance for on-demand creative communications.

It is said to have been developed to power web-to-print and variable data publishing (VDP) systems that automate the creation of advertisements, catalogues, and personalised creative material.

The new XML capability in QuarkXPress Server 7.2 is claimed to ease system integration and maximise a user's creative assets by repurposing content created in QuarkXPress in to other systems, such as an e-mail server, web server or other content delivery systems.

QuarkXPress Server 7.2 supports http, SOAP, .net, ASP, PHP, JSP and includes a Java manager for the development of automated and scalable publishing systems, added Quark.

QuarkXPress Server 7.2 also offers scalability as the Server Manager allows for the centralised configuration of additional servers, load balancing and automated error reporting, as well as improved output accuracy with QuarkXPress Job Jackets, which help ensure that a print job adheres to the user's specifications from creation to production.

The company added that the new system also provides support for Universal Binary and it runs natively on the Intel Mac Quark added that uit has linked with software developers and system integrators for QuarkXPress Server systems that enable advertising automation, catalogue production, web-to-print and one-to-one marketing.

Existing partners, such as Stibo Catalogue and IO Integrators have been enthusiastic about supporting QuarkXPress Server 7.2.

Carsten Lau, vice president of marketing for Stibo Catalogue, said: "We are looking forward to delivering this new technology to our customers.

We have been supporting QuarkXPress Server technology for several years, which has enabled our clients to improve efficiency and quality without additional expertise or resources.

QuarkXPress Server 7.2's XML capabilities and automated publishing features will add even further value for our customers." And Eric Rewitzer, co-founder of IO Integration, commented: "QuarkXPress Server 7.2's new XML capabilities and support of the Intel Mac allow us to be even more flexible when building systems for our clients, which is crucial because we work within a wide array of customer environments.

The increased flexibility helps us create the high-end, customised and automated systems that easily plug in to our clients' existing publishing or web environments." Linda Chase, senior vice president of enterprise products for Quark, added: "Many of our customers, as well as our partners' customers are in need of a system for automating their publishing processes.

QuarkXPress Server 7.2 helps meet that need by moving users beyond rigid template-driven design to the creation of richly designed content quickly and easily.

The enhanced XML capability of QuarkXPress Server 7.2 makes it possible to automatically construct design-rich QuarkXPress documents within data-driven or web-driven workflows.".

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