Colour Control Heightens Newspaper Ads Potential

Edited by the Printingtalk editorial team Jun 6, 2008

Quadtech's Newspaper Color Control System with Accucam is being highlighted at Drupa 2008 to address help meet the demand for colour advertising in newspapers and with semi-commercial printers.

Quadtech's Newspaper Color Control System with Accucam is being highlighted at the Drupa 2008 exhibition to address such needs as the ability to meet the demand for colour advertising in newspapers and with semi-commercial printers.

According to Quadtech, whilst most newspapers have the ability to print colour, they are now increasing colour capacity in their printing plants so they can increase advertising profits.

The Accucam is an image-based colour control system that utilises closed-loop control to produce colour and increase reliability, thereby reducing advertiser rebates and enabling newspaper printers to compete for semi-commercial work.

The Accucam uses a proprietary six-channel spectral sensor with LED lighting that promises reduced maintenance, added the company.

Because newspaper printers are often not permitted to print colour bars, or gray bars, the Accucam is claimed to eliminate the need for bars by using image-based colour control, granting newspapers additional advertising space.

Quadtech said that the Newspaper Color Control System with Accucam is designed to work with the network-based Icon integrated software, which is said to enable operators to run automated press controls from a single, centralised station.

The system is designed to be used by any level of operator, meaning less experienced operators can be just as productive as more skilled, senior operators, which helps to increase the overall efficiency of the plant, it is claimed.

Karl Fritchen, the president of Quadtech, said: "To compete with other media forms, newspapers must add value to their advertising by improving colour quality and consistency.

We are dedicated to the success of our customers and our engineers strive to develop efficient, cost-effective products, such as Accucam, that are further backed by our dependable support team.".