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News Release from: Adstream | Subject: Assureproof
Edited by the Printingtalk Editorial
Team on 30 May 2005
Hard Proofing Workflow Matches All
Specifications
Quickcut and EFI have announced Assureproof to provide a hardcopy proofing workflow that can be verified against publisher specifications throughout the production process.
Quickcut and EFI have announced Assureproof to provide a hardcopy proofing workflow that can be verified against publisher specifications throughout the production process Assureproof, the first result of the companies' newly-formed strategic relationship, is a hardcopy proofing and verification system
This article was originally published on Printingtalk on 16 Jun 2005 at 8.00am (UK)
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Hardcopy Proofing Workflow Verifies Specifications
Quickcut LLC together with EFI have launched Assureproof, described as an efficient approach to provide a hardcopy proofing workflow that can be verified against publisher specifications.
Remote Hard Copy Proofer Released In UK
Assureproof, claimed to be the only remote hard copy proofing system to verify and validate jobs against the specifications of the destination publication, has been released in the UK.
It is claimed to allow content creators at advertising and design firms to generate a hard copy proof of an advertisement that is verified against all the specifications of the destination publication, from physical dimensions to specific ICC colour profiles.
Proofs generated by the Assureproof workflow contain measurement values written to a JDF file that are fed back in to a fully validated and automated workflow all the way to print.
Once a proof has been verified, agency personnel, publishers and printers at any location with an internet connection can use Assureproof software to generate the colour-validated hard copy proof, thereby closing the production loop said Quickcut and EFI.
Further reading
Guardian Adds Digital Ad Submission To More Titles
Two years after first introducing direct digital advertisement submission services for mono display ads using the Quickcut electronic validation and delivery service, Guardian Newspapers has completed
Entry Level Advertising Approval Software Launched
Quickcut, the provider of advertising production workflow software and services, is launching Direct and Quickcheck, two new advertising production software packages.
Worldwide Ad Agency Adopts Quickcut Workflow
Leo Burnett Print Management has implemented the Quickcut system for print advertisement verification and delivery in its digital workflow.
"Assureproof is unlike any other proofing system available today.
As part of a Quickcut workflow, a proof generated by Assureproof on any supported and properly calibrated ink jet printer is verified to conform to the mechanical and colour specifications for a specific advertisement in a specific publication produced anywhere in the world," said Quickcut chairman Grant Blanchard.
Ghilad Dziesietnik, the chief technology officer of EFI, added: "Assureproof marks the first time that a hard copy proof can be verified as conforming to the specifications of the destination publication.
Proof information is carried in a JDF job ticket all the way through to print, enabling customers to drastically improve quality in ink jet proofing - and quality assurance is a remote proofing prerequisite." In an Assureproof workflow, the content creator uses Quickcut's Quickprint software with Adobe Indesign or QuarkXPress to design an advertisement for a specific publication guided automatically by that publisher's mechanical requirements and the correct colour profile, which AssureProof uses to enforce proper colour management throughout the process.
When the completed advertisement is ready to be proofed, the Quickprint software automatically checks the layout document to the selected publisher specifications - verifying size, colour, fonts, resolution, ink weight, and CMYK separations, said the company.
Accepting the job for proofing automatically triggers Quickcut's Q-Automate software to create and send a PDF/X file with the publisher's colour profiling to EFI Colourproof XF software for proofing without any additional RIP set-up.
A colour bar printed on the hardcopy proof is measured using EFI Colour Verifier software, and its accuracy verified using a spectrophotometer, added the company.
If the printer is properly calibrated and the colours accurate against the specified profile information, Assureproof automatically verifies the proof, writes the measurement values in to a JDF file that is sent back in to the Quickcut workflow and records the verification status in to a PDF/X file that it sends to the Quickprint database.
Upon downloading the file, the verification status and the measurement values are shown automatically in the Quickcut Pagestore software interface.
A verified colour-accurate proof can then be generated on a supported device at any remote site, giving agency users the flexibility to generate hardcopy proofs for client approval or agency reference, and providing publishers with an added level of quality assurance to support digital advertisement delivery, while eliminating the need for advertisers to send a hard-copy proof with the file, said Quickcut.
It is claimed that because the Assureproof hardcopy proofing employs field-proven software from Quickcut for workflow and EFI Colourproof XF for the RIP, users of either company's products can easily implement it through a simple software upgrade.
In addition, it is said that the Assureproof workflow supports more than 30 inkjet printers from Canon, Epson and HP, including the popular Canon W2200 and 8200, Epson Stylus 4000 and HP Designjet 30 and 130 series.
The companies said that printers compatible with the Assureproof workflow have been chosen for their ability to cover the colour gamut required to simulate print output by a wide range of printing presses and users may already own a supported printer, further easing the transition to Assureproof colour-verified remote proofing.
Assureproof will be available through Quickcut direct sales and through the international EFI reseller network.
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