600,000 Files Processed By Ads Workflow System

Edited by the Printingtalk editorial team Jun 29, 2005

Quickcut has just celebrated the 600,000th file processed by its advertising workflow systems for the UK national press.

Quickcut has just celebrated the 600,000th file processed by its advertising workflow systems for the UK national press.

The company said that its latest landmark is evidence that advertisers in the UK and Eire are increasingly turning to it to develop and delivering 'publication-specific' digital files to magazines and newspapers.

The system is now claimed to be used worldwide to source and supply exact advertisement specifications then validate and deliver them directly on-line to 11,000 newspapers and magazines, direct from the desktop.

The company also claimed that 65 per cent of advertisements processed by Quickcut's systems, are colour managed for specific publications at the point of creation.

Quickcut said that it has seen the volume of files it handles for UK-based advertisers increase by almost 200 per cent since last year which, the company believes, is attributed its uniqueness in enabling a colour-managed, pre-flighted and certified, digital supply chain for colour advertising.

Quickcut's chief executive officer, Joe Jarrett, said: "The growth in the use of our service over the last year has been quite exceptional.

The levels of detail we offer, coupled with publisher involvement, are what set Quickcut apart and the keys to ensuring that ads developed using our products are fine tuned for a specific publication, section or page.

Not only are more magazines and newspapers using the system to ensure receipt of validated, colour-managed copy but a growing number of advertisers are taking advantage of the control, reliability and cost savings they get when creating and supplying copy via Quickcut." The company claimed that advertisers are joining the Quickcut UK network at the rate of five new companies a week.

Advertisers include AMV BBDO, Dell, TAG, Euro RSCG, Ryanair, TMP Worldwide, Leo Burnett, McCann Erikson, and Ogilvy and Mather.