Product category:
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News Release from: Adstream
Edited by the Printingtalk Editorial
Team on 13 September 2005
Electronic Ads Delivery Partnership For
US Titles
Advertisers that use the Quickcut approach to deliver digital advertising will soon be able to send their files using the Quickcut system to the nearly 3,600 US publications served by AP Adsend.
Advertisers that use the specifications-driven Quickcut approach to deliver digital advertising will soon be able to send their files using the Quickcut system to the nearly 3,600 US publications served by AP Adsend Adsend is an electronic advertisement delivery service of The Associated Press
This article was originally published on Printingtalk on 5 Jul 2004 at 8.00am (UK)
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Quickcut, the provider of advertising production workflow software and services, is launching Direct and Quickcheck, two new advertising production software packages.
Under the terms of an agreement the two companies have just signed, AP Adsned is enabling advertising agencies using Quickcut's products to deliver advertisements to the publications that it serves.
Quickcut said that it is developing and implementing an interface that will transfer advertisement files from any of its 5,000 clients worldwide to the AP Adsned system.
Quickcut is also populating its extensive global publication database with the specifications for those publications and will verify the specifications prior to delivery of live advertisements.
Files will be built according to the exact specifications of each publication, from physical dimensions to ink densities.
More than 5,000 clients and licensees worldwide distribute more than 1.5 million print advertising files annually through the Quickcut network.
Quickcut customers include advertisers and publishers, including ACP, BBDO Worldwide, Daily Telegraph, DDB Worldwide, Dell, EMI, Fairfax Magazines, Foote, Cone and Belding, Interpublic Group, Leo Burnett, Lowe and Partners Worldwide, McCann Erickson, Weiden and Kennedy, Momentum Worldwide, News Limited, Ogilvy and Mather, Omnicom Group, Proctor and Gamble, Publicis, Ryanair, Saatchi and Saatchi, Sony Entertainment and TBWA Worldwide.
"This association with AP Adsend allows advertisers around the world who use the Quickcut system to create, validate and deliver print-perfect files seamlessly to the majority of newspapers here in the United States, in a way that's totally transparent to the destination publications.
We couldn't be more pleased than to be working with AP Adsend to extend our reach in North America," remarked Dean Benjamin, executive vice president of Quickcut North America.
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