Saving Two Thirds Of Production Costs

Golley Slater Group, the marketing communications and advertising agency, has saved over two thirds of its production costs by bringing advertisement creation, validation and submission in-house.

Golley Slater Group, the marketing communications and advertising agency, has saved over two thirds of its production costs by bringing advertisement creation, validation and submission in-house with Quickcut's file creation, validation and delivery service.

Implemented in its Cardiff headquarters and soon to be rolled out to each of its 11 offices across the UK, the agency can now be sure that its digital advertisement files will meet each publication's exact specifications when processed through Quickcut's workflow.

Golley Slater will use Quickcut to control and streamline the creation, colour management, validation and digital delivery for all its print advertisements.

The system was installed and integrated within its production workflow as part of the company's strategy to bring full control of its marketing material production in-house.

The initiative has cut expenditure on external agencies by 60 per cent and has cut production times by 80 per cent.

Using Quickcut, the advertisement files Golley Slater creates are created and validated against the exact mechanical specifications and ICC colour profiles for each destination publication and only when they are met is the file sent to the publisher.

As a result both Golley Slater and each publisher are confident that the file will reproduce perfectly without incurring additional handling charges.

Don Watkins, studio manager at Golley Slater in Cardiff has been in charge of implementing the software and commented: "Quickcut is a powerful advertising workflow technology.

In addition to fast and accurate ad creation, we have noticed two other major improvements in our workflow efficiency with Quickcut.

Firstly, we no longer experience bottlenecks caused by ads waiting to be transmitted and secondly, we receive confirmation that each ad has been received by email, removing the need to fax copy over and phone each newspaper to confirm.

The software is easy-to-use and ensures consistent quality.

With Quickcut we can be sure that the ads that we send will be accepted without change and print accurately." Golley Slater sends around 60 colour and mono advertisements a week to a range of 300 national and regional newspapers and magazines for key clients including Mitsubishi Motors, The Army, Dior, Carte Noire (Kraft Foods) and Portman Building Society.

Quickcut, as used by Golley Slater, includes QuickPrint, a file encapsulation program that enables the designer to create a file adhering exactly to the specifications of the destination publisher and automatically checks the completed file against those specifications.

It also includes Quickcut ICC, which applies a publisher's specific colour profile and Pagestore, which sends the finished artwork digitally to one or multiple specified publishers.

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