Advertisement Management System Integrates Booking

Edited by the Printingtalk editorial team Nov 18, 2005

Quickcut has launched the Quickcut Forward Advice System (FAS) to integrate booking details with production at the point of creation to ensure artwork is created accurately.

Quickcut has launched the Quickcut Forward Advice System (FAS) to integrate booking details with production at the point of creation to ensure artwork is created accurately and supplied against booked space.

The software, which allows users to control their specific validation parameters, is a first for the industry and will save considerable time and reduce errors, claimed Quickcut.

Quickcut FAS is said to solve the problem that publishers, in particular, have in confirming accurate booking information with creative agencies and designers.

Not only does the creative agency receive order confirmation, it can also use the FAS job ticket to set up the design template without the need to manually re-key booking data, said Quickcut.

FAS ensures that jobs are designed to the correct size and format, and that they are also submitted to the publication complete with accurate booking data.

The software is also said to be flexible and capable of managing unique booking details and naming data for a range of general print production applications, in addition to advertisements.

In association with Quickcut's established systems that ensure files are properly prepared, colour-managed, validated and delivered according to individual publishing or print specifications, Quickcut FAS enables receivers to validate incoming files against their mechanical specifications and specific job booking details to further streamline their production workflow, added the company.

Joe Jarrett, Quickcut's chief executive officer, said: "Response to the efficiencies provided by Quickcut FAS has been overwhelming.

It's all about streamlining communication between publisher or printer, agency and designer and this system effectively closes the gap by tightly linking booked space with artwork.

Several publications have expressed keen interest in the system, including The Irish Times, which plans to implement the system within the next few weeks to integrate incoming advertisements with its internal production and pagination system so that incoming artwork is automatically placed on page.".