US Advertising Giant Moves To Digital Validation

Arnold Worldwide has selected and begun implementing Quickcut's software as the foundation of a digital workflow for print advertising.

Arnold Worldwide has selected and begun implementing Quickcut's software as the foundation of a digital workflow for print advertising.

The operation is the headquarters of Arnold Worldwide Partners, global agency network owned by Havas, consisting of 17 offices in eight countries across North America, Europe and the Far East.

One of the lead agencies in the Havas system, Arnold Worldwide services from its Boston headquarters and eight other US offices a client roster that includes Royal Caribbean, Ocean Spray, Radioshack, Vonage and Jack Daniel's.

The selection of Quickcut follows a thorough evaluation of workflow alternatives and successful testing of the Quickcut software suite and global publication database to develop, verify and deliver print-ready advertising.

In implementing this new digital workflow, Arnold Worldwide also becomes the first agency to deliver Quickcut-validated digital advertisement files directly to hundreds of publications through AP Adsend, the electronic delivery service of The Associated Press (AP).

Quickcut inaugurated the direct link with AP Adsend late last year.

Explaining the choice of Quickcut, Arnold Worldwide SVP manager of print production Joe Gliottone, said: "Quickcut is unique in offering a complete solution for digital advertising production ranging from their global specifications database that automatically sets up the templates for us to work in, to offering the simplest and most accurate pre-flight file validation we've encountered.

Because we initially needed to deliver files to hundreds of newspapers around the country, the new Quickcut interface with AP Adsend turns out to be a big plus." Gliottonea added: "Once you have a complete package like Quickcut's that guides you through the production process, tells you why you can't send the file in its current form and prompts you on what to fix to satisfy publisher specifications you build confidence very quickly in handling even complex aspects of digital production." Commenting on the selection, Dean Benjamin, executive vice president of Quickcut North America said: "Arnold Worldwide has built its reputation on creating strong brand recognition for an impressive array of companies and in the process it has built a reputation of excellence for themselves.

The enthusiastic adoption of Quickcut by a highly creative agency serving clients that operate in many regional US markets as well as internationally will serve to broaden Quickcut's appeal.

We couldn't be more pleased and honored to have Arnold Worldwide as a customer.".

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