Global Media Exchange Launch At Ipex 2006

Quickcut will be exhibiting at the Ipex show for the first time to unveil its Global Media Exchange.

Quickcut will be exhibiting at the Ipex show for the first time to unveil its Global Media Exchange.

The company said that its plan is to converge workflow, management and distribution across all forms of media.

Quickcut will also launch its range of digital workflow systems and it will demonstrate new levels of functionality in the latest versions of its advertising production technology.

In Quickcut's opinion, companies are increasingly handling multiple media for a variety of communications and marketing applications.

Global Media Exchange (GME) effectively streamlines every aspect of the print and publishing supply chain, creating value from file creation all the way to digital or hard copy production.

GME encompasses a full suite of on-line production tools and services that give multiple organisations the ability to collaborate in real-time on the creation, management and distribution of any media format - print, broadcast and narrowcast - around the world and from any workstation, said the company.

As a result, local organisations can act globally, and global organisations can act locally, said Quickcut.

As more of the creative development process is managed on-line and often automatically, projects can turn-around faster, more cost effectively and at high quality, it added.

The latest version of Quickcut's print and advertising production workflow software makes its international debut at Ipex.

Visitors will see the company's method of preparing any file for print enabling users to create, validate, colour manage, proof and deliver files tailored to a publisher's or printer's individual specifications within a single system.

Quickcut's software guides users through the potential pitfalls that can hinder pre-press production with little or no margin for error, resulting in considerably reduced workload, increased efficiency and improved results, claimed the company.

Quickcut is claimed to provide production reliability, tracking and management.

Each PDF file is colour managed and validated against each destination printer, press or publication's exact specifications, providing the confidence that it will be accepted and reproduce perfectly.

Additional features, such as automatically providing booked space instructions to an agency or designer to ensure accuracy.

There is also on-line management and tracking of a job in real time, including automatic email confirmation of receipt, remote proofing and template-based on-line advertisement creation.

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