Digital Workflow Streamlines Aussie Production

Australian supermarket franchiser and wholesaler, Metcash Trading, has upgraded its Quickcut digital production workflow and image software.

Australian supermarket franchiser and wholesaler, Metcash Trading, has upgraded its Quickcut digital production workflow and image software.

The system supports a fully RGB workflow and streamlines Metcash's production processes, said Quickcut.

The ability to store, use and automatically repurpose and covert RGB images quickly and easily to the appropriate format required by a publication or print process has provided greater business benefits, according to the company.

Metcash has achieved a reduction in production times, greater consistency and an overall improvement in the quality of printed results.

Commenting on the use of Quickcut, Paul Geoghegan, state advertising manager at Metcash, said: "Quickcut makes life easier when producing all sorts of graphic work.

There are a million things that can go wrong when producing a PDF and Quickcut can eliminate a lot of these problems for you.

Quickcut has been excellent in supporting us in our move to an RGB workflow - we could not have done it without it." Whilst Metcash has a 10-year history of using Quickcut to control and streamline the creation, colour management, validation and digital delivery of all its print advertisements, the implementation of an RGB workflow with automated conversion was seen by many as a pioneering move in Australia.

Metcash said it has has gained outstanding results in reducing the time spent on image manipulation, avoiding the potential confusion associated with preparing and storing images in various formats and improving overall print quality and consistency.

An active advertiser in Australia, Metcash has been using Quickcut to develop and deliver over 12 display advertisements every week to more than 30 metropolitan and suburban newspapers.

Those media also use Quickcut to support the design and production of marketing materials including catalogues, flyers, circulars and posters, each tailored to the requirements of individual stores.

Quickcut includes Quickprint, a file encapsulation program that enables the designer to create a file adhering exactly to the specifications of the destination publisher and automatically checks the completed file against those specifications.

Quickcut ICC is also featured, which applies a publisher's specific colour profile to advertisements, whilst the Pagestore database automates the delivery process to one, or multiple destinations, automatically managing copy instructions, encryption and security.

Quickcut's image asset management database software provides access to the Quickcut Image Library, which contains nearly 35,000 professional product images, added the company.

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