Advertising Management Software Firm's New Man

Adstream, the supplier of advertising management and digital supply software and services, has appointed Mike Palmer as a director of its print publishing operations.

Adstream, the supplier of advertising management and digital supply software and services, has appointed Mike Palmer as a director of its print publishing operations.

Previously commercial director at Atelier, specialists in digital workflow and automated production systems for publishers and printers, Palmer has held several senior sales and marketing roles within the publishing and pre-press sectors and brings extensive digital workflow experience to Adstream, said the company.

Palmer will focus on supporting the company's further growth by providing a wider range of production tools to the agency, pre-press and publishing markets, added Adstream.

Palmer commented: "It's great to be joining the Adstream team at such an exciting time.

There's a real buzz in the publishing sector right now with the need to reduce costs and streamline workflows a top priority.

I'm looking forward to being part of the revolution that is taking place, challenging all the old thinking and work practices." Mike Parmenter, Adstream's general manager for print, said: "With his wide range of skills and knowledge, he will be a huge asset to the company and a key element in our future development within the publishing sector." Featuring Quickcut systems, Adstream's global media exchange services integrate workflow, management and distribution services for use across the full media spectrum from print and publishing to TV and radio.

The results are claimed to provide operational and business benefits to users and the ability to integrate the management of multiple media on a single platform.

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