Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Adstream | Subject: Print advertising delivery system
Edited by the Printingtalk Editorial
Team on 11 April 2007
BBC Magazines Opts For Digital Advert
Delivery
BBC Magazines has selected Adstream's Print advertising delivery system as its preferred method of supply of advertising materials.
BBC Magazines has selected Adstream's Print advertising delivery system as its preferred method of supply of advertising materials As part of BBC Magazine's Smartrepro programme to improve efficiency and quality of advertising and to eliminate printing errors, the implementation of Adstream's system will be applied across all 31 of the company's magazine titles and affect up to 8,000 advertisements per year
This article was originally published on Printingtalk on 5 Jul 2004 at 8.00am (UK)
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Smartrepro is BBC Magazine's project to bring all of its core repro processes in-house to save costs and gain greater control of its production quality.
Initial developments on the magazines' editorial pages saw success in improving the colour quality throughout its range of titles.
By using Adstream's print systems, BBC Magazines can benefit from the same improvements for advertising pages, with advertisements delivered via Adstream meeting each magazine's exact colour and quality specifications, said the company.
Further reading
Worldwide Ad Agency Adopts Quickcut Workflow
Leo Burnett Print Management has implemented the Quickcut system for print advertisement verification and delivery in its digital workflow.
Workflow Most Advanced For Newspapers
The new version of Quickcut's print and production workflow software was previewed by the company at Newstec in the UK, several months ahead of its worldwide launch later this year.
That process is said to eliminate the manual configuration that is needed for materials that are submitted by disc, email or ISDN.
Mike Palmer, director of print publishing operations at Adstream said: "BBC Magazines' selection of Adstream's system is a testament to the reliability and high level of quality and efficiency that publishers can achieve through digital delivery of advertising.
By encouraging its advertisers to switch to digital delivery, BBC Magazines is reducing the costly management of manually optimising adverts for each magazine's specification." He added: "On top of this, the tracking and validation applications built in to Adstream's system sit securely within BBC Magazines' secure network infrastructure and allow everyone involved in an ad project to be notified of its precise status." At present, a high percentage of adverts sent to BBC Magazines do not conform to the specifications set out in order to achieve the optimal visual appearance within each magazine.
Adstream's systems eliminate that problem and allow advertising agencies to maximise the colour management expertise the BBC has developed during its Smartrepro project, added Adstream.
Mal Skelton, production director at BBC Magazines, commented: "As publishers look to increase efficiencies and quality in their workflows, a move towards receiving advertsiements digitally is inevitable.
We believe that this will not only benefit our production teams, improving the value of our final products but it will also have a positive impact for advertisers and agencies.
Using Adstream allows them to check for file errors and confirm delivery of advertsiements to the right people, streamlining the whole workflow process in key areas.".
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