Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Adstream
Edited by the Printingtalk Editorial
Team on 13 November 2007
Adstream Acquisition Will Automate
Workflow
Adstream will transform the way the marketing industry manages media assets following the recent acquisition of Melbourne-based advertising workflow solutions company Automaton.
Automaton's suite of tools, which include WorkPath, LocalPath and RetailPath, will integrate with Adstream's existing platform, with WorkPath creating the basis for Adstream's new Projectbank 2.0 offering Due for release Q1 2008, Projectbank 2.0 will streamline approval processes between brand owners, advertising agencies and their suppliers to:
This article was originally published on Printingtalk on 5 Jul 2004 at 8.00am (UK)
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- eliminate version control issues.
- reduce data entry.
- create consistent and easily repeatable briefing formats.
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- easily create reports including WIP's.
- communicate the audit trail.
- reduce paperwork.
For brand owners it provides a marketing communication gateway that allows them to work with all of their marketing suppliers in a consistent format.
As all work passes through the workflow platform, clients are able to output statistics that highlight to Brands where they have actually spent their marketing budget.
Automaton, which is a world leader in the development of workflow and asset management solutions for the advertising industry, will operate under the Adstream banner with former CEO Darin Lloyd taking up the position of Global Product Manager - Workflow.
Leveraging Automaton's strong reputation and extensive experience, the merger will offer Adstream's clients pressure-tested workflow management solutions that do not inhibit the creative process.
Automaton's clients include global banks, major retailers and global agency brands.
Darin and his team have worked very closely with the agency community in Australia to jointly pitch our solutions into the major brands, and we plan on doing more of the same with our global clients.
Adstream CEO Gerard Barron said: "This acquisition represents an important step forward in underlining Adstream's intention to be recognised as the leading provider of asset management and distribution services within the global advertising community".
"Automaton brings with it an impressive client base and by virtue of its technical expertise in workflow and asset management, it will complete Adstream's overall offer and open up new revenue streams".
Former Automaton CEO and Founder Darin Lloyd said, "Both companies have a shared vision which is why we were attracted to work together".
"We can now deliver our vision of a complete end-to-end workflow that runs from brief through approvals all the way to delivery".
"Adstream's worldwide footprint is essential to large brands searching for a system that can manage the marketing activity globally".
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