Adstream takes its Platinum Service to Ireland

McConnell's becomes first Irish agency to acquire Adstream's full-service digital portfolio.

Leading advertising agency McConnell's has become the first Irish agency to adopt a full digital asset management, delivery and storage system after signing a Platinum service deal with Adstream and Piranha Bar enabling it to streamline its workflow and enhance its market position.

Adstream, the world's leading provider of creation, management and delivery solutions for the broadcast and print industries, recently installed its hardware in McConnell's Dublin headquarters - enabling the agency full use of its PostBox, AdBank and delivery tools.

Leading local Post Production facility, Piranha Bar has used its expertise and understanding of the local market to implement and maximize the potential of Adstream's products at McConnells.

As part of the deal Adstream and Piranha Bar have digitally encoded and archived more than 4,000 of McConnell's adverts which were previously stored in different locations, formats and sizes.

Now these assets are centrally located on a secure remote server, accessible through a user-friendly desktop interface on Adstream's highly regarded workflow management system.

Piranha Bar, one of Adstream's European partners, will continue to deliver McConnell's new advertising campaigns through Adstream's global digital network.

The Platinum service offers clients full service digital tools to store, manage, share and distribute their intellectual property securely to any other user across the globe.

James Carpenter, Managing Director Adstream Europe, said: "The Irish market has become increasingly significant in European advertising and the buoyancy of the market represents a good opportunity for us to help agencies and post houses become more efficient and reliable".

"We have had a presence in Ireland's post-production market for the last two years, but it's exciting for us to now provide agencies with our products and continue to increase our own market position".

Dave Burke, Managing Director Piranha Bar said: "We recognised early on the potential for Adstream's suite of products within the Irish market".

"Our local knowledge has allowed us to adapt their suite of products to our market and overcome many of the hurdles that have prevented similar products from succeeding here before." Adstream's vision is to be the premier provider of technology solutions to the advertising industry through seamless validation, intelligent workflow and interconnectivity across broadcast, print and online media.

Adstream is the world's first global media exchange seamlessly connecting brand owners and agencies with media providers.

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