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Product category: Printing Companies: General Commercial
News Release from: Quebecor World
Edited by the Printingtalk Editorial Team on 03 August 2005

Quebecor's $900m, Trillion Page
Directory Deal

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Quebecor World and Yellow Book USA, part of the UK's Yell Group plc, yesterday announced the signing of a multi-year contract for the printing of Yellow Book's yellow pages directories.

Quebecor World and Yellow Book USA, part of the UK's Yell Group plc, yesterday announced the signing of a multi-year contract for the printing of Yellow Book's yellow pages directories Yellow Book is one of the largest US directory publishers in terms of printed volume and the agreement is believed to be one of the largest ever signed between a printer and a directory publisher

The contract, which runs through to 2017, is anticipated to be worth $900 million over its term and will involve the printing of more than one trillion pages on paper containing recycled content.

The deal extends and expands the existing relationship between the two companies.

Quebecor World will increase its production for Yellow Book from just over one third of its volume at present to all of it by 2007 and will expand its North American directory printing network capacity to service the new volume.

Joe Walsh, president and chief executive officer of Yellow Book USA, commented: "Quebecor World's unique global network and its creative, distributed manufacturing will allow both firms to generate significant supply chain efficiencies.

Their commitment to expand capacity to support our rapid continuing growth is compelling." Pierre Karl Peladeau, president and chief executive officer at Quebecor World, said: "At Quebecor World we are committed to investing in the technology necessary to provide our customers with a competitive edge in their marketplaces.

This long term, enabling contract supports just such an investment." And Kevin Clarke, the president of Quebecor World's US Book and Directory Services, added: "We are very pleased that Yellow Book has recognised the value we can bring to its business.

No other supplier can better support a publisher with premium products produced more rapidly and closer to its markets." Established in 1930, Yellow Book USA is the oldest and largest independent yellow pages publisher in the nation.

In recent years, Yellow Book has made a number of strategic acquisitions and entered a number of new markets.

With the recent acquisition of Transwestern Publishing, Yellow Book will publish approximately 900 directories in 46 states, plus the District of Columbia with a distribution of over 100 million directories.

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