Quebecor World launches Store.driver DM system
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World Color Press product story
Edited by the Printingtalk editorial team
Nov 26, 2008
Quebecor World has announced the launch of Store.driver, a compact, customisable direct mail (DM) system that drives traffic to retail stores from multiple channels.
Store.driver is offered as part of Quebecor World's Integrated Multichannel Solutions (IMCS) programme, which was launched in April 2008 to help multichannel marketers achieve maximum return on their investment.
Quebecor said Store.driver was designed with multiple channel options to drive consumer behaviour.
The options incorporate various personalised print incentives, including store maps, fragrance sampling, scratch-offs, targeted coupons and Track Card to gain consumer insight.
An optional feature bundles the printed Store.driver with corresponding e-mail and data-driven micro sites to further entice consumers into the store.
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