Fastest Inkjet Helps Create New Print Market

Riso (UK), the digital printer manufacturer, has appointed Printware, the UK's largest independent colour printer reseller, as a new dealer for the HC5000.

Riso (UK), the digital printer manufacturer, has appointed Printware, the UK's largest independent colour printer reseller, as a new dealer for the HC5000, which is claimed to be the world's fastest sheet-fed full colour A3 inkjet printer.

Printware, according to Riso, is recognised as the leading UK reseller for colour laser printers and has relationships with all the major printer manufacturers including HP, Oki, Konica-Minolta, Lexmark, Epson and Xerox.

Richard Thompson, the managing director of, Riso (UK), said: "The HC5000 is creating a new market segment for colour print and from all the feedback we are receiving from customers and dealers alike, it is creating quite a stir.

The HC5000 is a new and ground breaking product for a new market place.

The fact that Printware has decided to invest in our product demonstrates the new business opportunities the HC5000 can offer resellers in this industry." In January, Riso launched the HC5000.

The product is claimed to offer a print speed of up to 105 A4 pages per minute and a monthly duty cycle of up to 250,000 pages.

At a claimed cost of less than two pence per full-colour A4 copy, Riso said that it believes that for the first time businesses will benefit from fast and affordable colour printing for everyday communications, thereby creating a new market segment coined 'Communication Colour' by Riso.

Commented Kevin Jones, the managing director of Printware: "The HC5000 is clearly a unique and high performance product.

Having been in the print business for about 15 years now, I know there is a definite need amongst our customers for affordable colour printing.

We are very bullish about its uptake in the market.

As a specialist colour printer reseller, this product is a perfect fit for our business.

We see our relationship with Riso as a long term business opportunity and are confident this partnership will flourish." He added that Printware is making a significant investment in the HC5000, together with a specialist Riso sales team and that the company expects the market for the product to gradually grow in the near future.

On the marketing front, the reseller is creating a special section on its website for the product from which detailed product information on the HC5000 can be sourced by customers.

Detailed information on the HC5000 will also be included in Printware's quarterly catalogue distributed to all its current and potential customers.

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