Recycled Paper Supports New Magazine's Philosophy

The choice of paper for a new magazine addressing key issues surrounding global politics was crucial to demonstrate the publication's environmental credentials.

That is according to Robert Horne Group, which said that the new UK consumer magazine, Seven, had to be printed on a recycled grade of paper to fit with the idealism of the publication's philosophy but with no compromise on quality.

Robert Horne supplied its Revive 50:50 silk, a paper and board product comprising 50 per cent recovered waste and 50 per cent virgin fibre.

It is certified as an FSC mixed sources product.

Having selected Revive 50:50 silk (250gsm for the cover and 115gsm for the text) the printer with the contract for Seven, Inkon, had two weeks to get the magazine printed, assembled and distributed.

Text was printed using a 10-unit Heidelberg press in four colours and sealed to both sides, with the cover printed on a Heidelberg Speedmaster CD press in four colours with an on-line seal.

Revive 50:50 silk is exclusive to Robert Horne in the UK and comes in a range of weights (90gsm - 400gsm) and sheet sizes and reels.

It is one of the recycled Revive family, which also includes Revive 100, Revive 100 LWC , Revive and Revive Special Silk.

Revive 50:50 is available in gloss, silk and uncoated finishes.

Mary Warren, environmental product manager from Robert Horne, commented: "There has been a definite increase in interest in recycled grades and we have seen this reflected in orders of Revive 50:50.

Designed to achieve a virgin fibre paper printing result in both quality and price but with 50 per cent recovered fibre Revive 50:50 is helping to bring environmental papers in to the mainstream of commercial print." Chris Stokes, managing director of Inkon in Bordon Hampshire, explained: "Seven is acutely aware of global ecological issues and sought to produce its magazine in a socially and environmentally responsible manner.

So it followed that this huge project should use a quality paper with very strong environmental credentials." He continued: "The magazine had to be a recycled silk with FSC accreditation and it had to give excellent quality of print.

With such a prestigious job, any errors in judgement over choice of paper would have been extremely costly but worse, it could have been potentially damaging to the image of the Seven publication." Stokes added: "We were particularly looking for smoothness on both sides, good whiteness, quality of print and fast drying time.

Given the tight schedule and the job had a lot of solid areas, it was crucial that the chosen stock would dry within 24 hours.

Revive 50:50 is a sheet we are familiar with and use regularly.

It was the immediate choice and Inkon was confident to recommend this grade and run trials and proofs for our client helping it with weight choice and final selection.".

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