Product category:
Printing Substrates - Paper, Forms and Stationery
News Release from: Robert Horne Group | Subject: Hello paper
Edited by the Printingtalk Editorial
Team on 05 December 2007
Wood-Free Coated Paper Wins Eight
Successive Award
The Hello brand of paper has won the Opticom brand equity tracking survey of wood-free papers for the eighth year in succession.
Hello, from Paperlinx, part of Robert Horne, was described by Opticom as 'the only true European brand' and is the most valuable wood-free coated paper brand in central and eastern Europe in the first independent brand study in those regions Since its launch by Paperlinx in 1998, sales of Hello have grown at an annual rate of 12 per cent, said Robert Horne
This article was originally published on Printingtalk on 30 Nov 2004 at 8.00am (UK)
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Research before Hello's launch identified printers' main requirements as consistency, print impact and ink drying, backed by delivery speed, choice and value, added the company.
Hello first took the top ranking in Opticom's brand equity index two years after the paper was launched.
Dave Allen, Paperlinx's managing director, said: "Developing and launching Hello involved harnessing the resources of the entire Paperlinx organisation, including senior sourcing, marketing and sales people throughout Europe.
We're delighted at Hello's continuing class-leading performance, despite the growing competition in the wood-free coated sector.
In large part, we put this down to the continuous dialogue that we maintain with European printers.
This is fundamental to the Hello concept, because it ensures that the brand keeps pace with printers' evolving demands." Opticom's brand equity index evaluates brand awareness and strength based on perceived quality and loyalty levels, said the organisation.
The findings, based on interviews with 1,200 western European paper buyers at sheet-fed offset printers, value brands on the basis of brand awareness, brand performance, buying behaviour and brand loyalty.
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