Industry Reports Ricoh's Copier Market Leadership

Figures from copier industry analyst Infosource show that Ricoh is dominating the emerging market for colour capable office copiers across Europe.

Figures from copier industry analyst Infosource show that Ricoh is dominating the emerging market for colour capable office copiers across Europe, with the manufacturer amassing an 85% market share in 2003.

Infosource also reports that Ricoh held a 26.3% overall market share for mono devices in 2003 to maintain the number one position over second and third placed rivals Canon and Sharp.

In addition, Ricoh held its established lead across the individual mono output categories of 10 copies per minute (cpm)-19cpm, 20cpm-39cpm, 40cpm-59cpm, 60cpm-89cpm and 90+cpm.

The company has increased its market share in the high volume category to 35%.

Ricoh UK's head of marketing, Richard De Lay believes that the strength of the manufacturer's position lies in the depth of its range, which now offers network capable multifunctional devices ranging from 15cpm to 105cpm.

De Lay commented: "One of the most significant developments for Ricoh has been the introduction of digital scanning and printing across each of the output categories.

Over the past 12 months enhancements have been made to each area and this provides our customers with a wider range of options from which to choose.

The success of the first generation of colour capable devices is a case in point, with the market quickly realising the potential benefits of the new technology." As the new generation of colour capable devices comes to market and colour output speeds become closer to those of dedicated mono machines, colour usage would flourish he added.

The figures also show that Ricoh has maintained its position as the brand with the second largest market share.

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