New Printer-Cutter Controls Dot Placement

The Sign and Digital UK exhibition will see Roland DG demonstrate how its wide format hardware, software, consumables and support produce printed applications that give users a competitive advantage.

Roland DG, on stand C40 at the show, which will take place at the NEC in Birmingham (UK) from April 22 - 24, will highlight the new Soljet Pro III XC-540W printer-cutter featuring Roland's Intelligent Pass Control.

That is a combination of Roland's Versaworks RIP and printer firmware that is claimed to double the XC-540's productivity in standard print mode on vinyl.

The company said that its Intelligent Pass Control controls dot placement to enhance print quality in every print mode by creating smoother gradations, solid colours and no visible banding, whilst operating at an increased production speed.

The Soljet Pro III XC-540W is equipped with Roland's new Eco-Sol Max white ink set (CMYK+W) and will produce a variety of printed products during the show, such as vehicle wraps, graphics on transparent media, decorative window films, packaging comps, signs, labels, decals and point-of-purchase (POP) displays.

Roland DG (UK) managing director, Jerry Davies, said: "We will have our full range of wide format technologies on show at Sign and Digital UK with our focus on innovative, saleable applications.

Whilst the benefits of integrated printer-cutters are clear, in that they have smaller footprints and are more economical and productive than separate printer and cutter machines, customers are no longer simply interested in the relative merits of hardware alone." He explained: "They want to know that the manufacturer they choose not only has the infrastructure and resources in place to give them a competitive advantage but shares their creative vision to develop quality printed products." Davies added that Roland DG will discuss the benefits of its closed-loop system through the company's wide format hardware, as well as its Versaworks RIP software and inks.

He continued: "Without operating a wholly proprietary wide format system we wouldn't be able to provide customers with the advanced functions, such as Roland Colour advanced spot colour matching, variable data printing, as well as Intelligent Pass Control technology.

The fact that we manufacture everything allows us to control how the printer, software and ink operate to provide a performance that's far greater than the sum of the parts." And he commented: "The closed-loop system also enables us to provide, without charge to our customers, powerful, upgrades that can be downloaded through our Value-Up initiative." The company's stand at Sign and Digital UK will be next to the Walsall College Theatre, which is running a series of seminars aimed at helping visitors improve productivity and grow their businesses.

Roland DG (UK) said that, in conjunction with Walsall College, it operates the largest, industry-accredited sign, engraving and large format education facility in Europe from a purpose-built facility at the college's Walsall campus.

The Roland Academy runs a range of courses in digital printing, engraving, RIPs and Adobe software packages, which have been developed by independent industry professionals, said the company.

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