Vanguard At Forefront Of Sappi Promotion

To celebrate Easter three of the spring colours in the Vanguard range from Sappi Nash Mills have featured in a special Easter mailer.

To celebrate Easter three of the spring colours in the Vanguard range from Sappi Nash Mills have featured in a special Easter mailer.

Three A5 cards printed on 300-micron vanguard lime green, tangerine and sunlight yellow have been sent to printers in the UK.

The mailing illustrates the use of colour printing on coloured paper and shows how effective the results of this simple process can be, said Sappi.

Europapier in Austria has also used the same campaign with an even wider target audience, including designers.

Not only did the mailing highlight the vibrant colours available in Vanguard it also provided the opportunity of winning 25 Thornton's Continental Chocolate Easter eggs.

"Vanguard is the recognised market leader in coloured paper and board.

We thought we would have a bit of fun for Easter and show the great results that can be achieved by printing on Vanguard.

We are delighted with the extremely positive response rate of 9% we received to the mailer," said Ian MacLennan, sales and marketing director of Sappi Nash.

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