Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Scitex Vision Europe | Subject: Corjet
Edited by the Printingtalk Editorial
Team on 30 March 2004
Scitex Digital Printer Open New
Packaging Markets
Scitex Vision will be showing the Scitex Vision Corjet for corrugated and screen-printing applications at Drupa 2004 in Dusseldorf.
Scitex Vision will be showing the Scitex Vision Corjet for corrugated and screen-printing applications at Drupa 2004 in Dusseldorf The convergence of economic and marketing forces is providing the ideal conditions for packaging printers and converters to adopt digital inkjet technology and expand their businesses by adding new products and services, believes the company
This article was originally published on Printingtalk on 29 Mar 2004 at 8.00am (UK)
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Corrugated board printers are realising that conventional corrugated printing is failing to meet the demands of modern marketing in terms of time to market, short-runs, special applications and targeted marketing.
There is also an inexorable downward pressure on margins.
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These demands are forcing packaging printers and converters to seek out new methods of production, in almost all cases with a digital basis.
The launch of what is claimed to be the world's first industrial digital inkjet press for corrugated applications, the Scitex Vision Corjet is said to be helping producers of packaging and point-of-purchase displays to move into high quality digital inkjet production and offer the benefits of quality, speed, fully automated digital workflow and cost-effectiveness.
The Corjet is a complete system comprising its own RIP software unit and system controller, automatic loader and unloader, print engine and drying unit.
Using the same standard format artwork files as used for digital flexo or litho production, the Corjet prints with four or six-colour configurations using environmentally friendly water-based inks developed and produced by Scitex Vision and approved for use in food packaging by the US FDA.
The system prints at 150 square metres per hour in production mode and 90 square metres at high quality mode.
It automatically handles sheets of up to 160cm x 320cm in thicknesses of up to 10mm.
For each colour there is a 512 nozzle print head using piezoelectric drop-on-demand technology at speeds of 30,000 drops per second per nozzle.
With the ability to produce high quality graphics on a variety of corrugated sheets, foam boards, Coroplast and PVCs, for instance the Corjet expands the potential for creativity.
The benefits of short-run, on-demand, variable data production were readily appreciated by the machine's early users, including Carmel Container Systems, of Caesarea (Israel), Menasha Display, of Mequon (USA), Wertheimer Box, Chicago (USA), Santorroman (Spain) and Ondalba (Italy).
Carmel's customers had been requesting short-run corrugated products, but production was prohibitively expensive.
The Corjet enabled cost-effective runs as low as single copies, and short to medium-run reprints of full-run flexo jobs.
At Menasha Display, an early request was for 176 additional POP displays for Coca-Cola's Harry Potter Holiday promotion.
According to Menasha Display general manager, Greg Hauber: "In the past, the minimum re-order would have been in the hundreds, but using the Corjet we were able to print the 176 displays and have them ready within a week." The creation of value-added digitally produced corrugated and board products has also been taken up by Wertheimer Box Corporation of Chicago.
Using the Corjet, the company was able to produce a range of sample packaging solutions for a new range of chilli sauces in a matter of days.
Wertheimer Box's ability to do this ensured that the product was taken up for distribution.
Not only did the Corjet win the business for the food company but it also won the subsequent long lithographic production run for Wertheimer.
Experiences like that led Wertheimer Box forming its digital point-of-purchase solutions business unit in September 2003.
Company president Jay Wertheimer cites the advantages of digital production as offering new products to customers, whilst developing the ability to be a digital trade house for other independent producers and at the same time expanding its customer base by working directly with advertising and marketing agencies.
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