Product category:
Printing Ink, Chemicals and Pressroom Consumables
News Release from: Sun Chemical Europe
Edited by the Printingtalk Editorial
Team on 02 April 2007
Sun Realigns Sales And Service On
Commercial Print
Sun Chemical has realigned its business, introducing a new commercial sector to give added customer service focus to its growing businesses within the UK.
Sun Chemical has realigned its business, introducing a new commercial sector to give added customer service focus to its growing businesses within the UK A stronger emphasis has been put on the commercial sector by refocusing sales with an expanded, dedicated sales and technical services team
This article was originally published on Printingtalk on 23 Jun 2004 at 8.00am (UK)
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That incorporates the sheetfed commercial and heatset businesses and all changes are meeting specific market-focused needs in a changing marketplace, said Sun.
The realignment of the business follows Sun Chemical acquiring UK packaging-focused companies, introducing new product lines and investing in new printing ink customer service centres in Derbyshire and in Berkshire.
The company said that the decision to further strengthen the commercial sector was made after careful analysis of market needs.
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Those requirements included the fact that sheetfed commercial is a business dynamic that is more reactive to the needs of small customers, where rapid response and delivery are important requirements.
On the other hand, heatset services have a few, large, long-term accounts.
Peter Elliott, who heads Sun Chemical UK's commercial business including sheetfed and heatset, said: "The expanded, dedicated sales and technical services team, coupled with the investment in our service centres and new product lines, has given us a firm footing to grow our business that is dedicated on our commercial customers in an ever-changing marketplace." Charles Murray, Sun Chemical's corporate vice-president and UK general manager, said: "This re-energising of the UK offset structure is part of our wider growth and investment strategy within packaging and commercial printing.
We can provide superior service to our growing customer base through a stronger emphasis on the commercial sector.
Our customers need a company that is backed by global resources but delivers locally." Last September, Sun Chemical announced the acquisition of UK graphic arts specialist Watt Gilchrist, in Leeds and packaging design and brand development firm Parker Williams Design in London.
At the same time it opened what it claimed is the UK's most modern and automated supply location for sheetfed and UV inks, varnish and consumables by redeveloping and modernising its South Normanton, Derbyshire, national distribution and customer service centre in a GBP1.8million expansion.
Upgrading work has also been completed at Sun's site in Slough, Berkshire.
New product lines have included Sun Chemical's EOST High Speed four-colour, sheetfed offset process inks and the development of new low migration inks under the Irocart and Suncure brands for the sheetfed offset market.
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