Product category:
Printing Ink, Chemicals and Pressroom Consumables
News Release from: Sun Chemical Europe | Subject: Solaris security inks
Edited by the Printingtalk Editorial
Team on 28 September 2007
Sun Offers Brand Protection for
Narrow-web Print
Sun Chemical is helping to combat the increasing problem of counterfeiting for label printers and end users by developing a number of security and other special effect inks
Brand owners and print buyers recognise labels as a flexible medium for carrying security and special effect elements onto packaging - protecting both brand and product value Through Solaris, Sun Chemical Security presents an innovative range of products with special relevance to the narrow web label market, offering a range of solutions to improve the security of packaged and labelled products
This article was originally published on Printingtalk on 23 Jun 2004 at 8.00am (UK)
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"The pharmaceutical, tobacco, alcohol, cosmetics and toys industries are particular areas where counterfeit products are widespread", said Philip Berrie, sales manager of Sun Chemical Security.
"A reality in today's market is that brand owners are often forced to react to a counterfeit attack rather than addressing brand protection in advance".
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"Our security products help them to go on the offensive, to protect their brand".
Sun Chemical has a wide range of effect and functional security products suitable for use across a variety of printing processes, including and especially narrow-web markets.
These include:.
- Covert machine-readable products; both generic and proprietary for product authentication.
- Semi-covert security inks including ultra-violet, infra-red and combination inks.
- Overt security inks including Reversible Thermasoft thermochromics, Irreversible Thermasoft thermochromics - providing thermal colour change, colour shifting inks, photochromic and a metachromic security ink.
Labels offer additional benefits to differentiate packaging, beyond than high-level security.
Sun Chemical offers a range of other features such as medical sterilisation indicators and RFID antennae.
Through Solaris, Sun Chemical brings together the expertise of specialists such as Sun Chemical Security, Sun Chemical Screen and AIC Thermochromics to the label market, offering a full range of bespoke solutions for functional and effect printing in narrow-web applications including:.
- Datalase laser marking inks.
- Laser marking ablation primers.
- ThermoFlag sterilisation indicator inks for common sterilisation processes.
- Conductive silver for RFID antennae, and conductive graphite and silver inks for conductive pathways in printable electronics.
- High build screen varnishes for Braille printing.
Philip Berrie added: "There have been a number of recent high profile cases, such as counterfeit tooth paste and unsafe toys, where companies have suffered significant damage to brands in terms of reputation, let alone the real costs of a product recall and legal liabilities".
"Therefore, we are seeing a move towards a more proactive and preventative approach to adopting brand protection measures".
"For the printer, designer or brand owner Sun Chemical offers a large number of opportunities to protect and add value to brands, opening new areas of added value in label printing".
"Only the imagination limits the possibilities".
Jonathan Sexton, Sun Chemical's business manager - Narrow Web Labels, added: "Narrow web is the ideal print environment for security and other special and functional effect printing, and we believe Solaris offers the most complete range of products to this market".
"Screen, gravure and flexo processes are ideally adapted to apply the high filmweights needed to maximise effects, and multiple processes can be printed in-line, saving time and cost".
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