Product category:
Printing Ink, Chemicals and Pressroom Consumables
News Release from: Sun Chemical Europe | Subject: Smartcolour software system
Edited by the Printingtalk Editorial
Team on 05 October 2007
Software Controls Corporate Colours
Matching
The new Smartcolour portfolio of colour management tools from Sun Chemical is claimed to allow brand owners to predict how their corporate spot colours will reproduce on a variety of substrates.
Sun Chemical will conduct the first European demonstration of the Smartcolour software system on October at the Packaging Development Forum in Amsterdam (The Netherlands) which will be followed by a limited sales release Smartcolour is said to allow packaging developers to see real colour results anywhere in their workflows by displaying real ink colour on the chosen substrate and matching the desired colour with the ink that will provide the brand colour on retail shelves
This article was originally published on Printingtalk on 23 Jun 2004 at 8.00am (UK)
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A key component of the system, Smartcolour iVue, is claimed to remove the guesswork from matching the spot colour with the substrate on the computer monitor to get the exact colour brand owners require in the earliest design phase.
Operating as an Adobe Photoshop plug-in, iVue relies upon Sun Chemical's colour database of real ink colours, on common packaging substrates printed by relevant printing processes, which permits users to consider multiple alternatives to establish a specified brand colour on one or more packaging materials.
According to Sun Chemical, the Smartcolour system lets brand owners, designers, pre-press companies and converters organise, standardise, digitise and integrate brand colour management in to their packaging and production workflows.
The system brings together a combination of consulting support, customised brand colour standards, software and database systems, as well as online collaboration tools to manage spot colours.
Patrice Aurenty, Sun Chemical Europe's business leader for colour management, said: "When packaging developers and printers miss the mark in attempting to match a brand's spot colour, the error may appear at the proofing stage - leading to multiple proofs and adjustments before the customer approves the job.
Such mistakes are not only expensive but they also lead to delays in product release and order fulfillment, mounting up losses in sales.".
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