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Sun Supplies Consumables For Ultraflex Press

A Sun Chemical Europe product story
Edited by the Printingtalk editorial team Oct 19, 2007

Inks, adhesives and coatings are to be supplied by Sun Chemical for the S A Labels Ultraflex press as part of an exclusive partnership.

Ultraflex will be available throughout Europe exclusively from SA Labels from June 2008.

Sun Chemicals described the Ultraflex press as a world first because it is said to provide a choice of print process configuration.

The press is claimed to provide multiple decorative enhancements, such as foils, tactile finishes and varnishes across a range of pressure sensitive substrates and flexible packaging materials.

Tony Coultard, operations director at S A Labels, commented: "In today's competitive consumer environment, brand owners need to find opportunities to differentiate their products from competitors.

Packaging designs are becoming increasingly complex, especially in such markets as premium beverages, food and personal care where brand owners seek to add value to products through print.

However, they can often be compromised by printing restrictions.

Ultraflex eliminates these by using all aspects of printing technology, including screen, gravure, flexo or a combination of them, allowing brand owners to achieve their vision." And he added: "The partnership with Sun Chemical is vital to the success of Ultraflex.

The press's unique characteristics mean we had to choose an ink supplier at the forefront of ink innovation.

Sun Chemical is the only company we feel has the portfolio of products that matched our requirements.

Its research and development is extensive and it has a wide range of expertise across all printing processes to help Ultraflex push the boundaries of what is possible." Tony Palmer, general manager of Sun Chemical UK's packaging division, explained: "Ultraflex is a new breed of technology and the first press of its kind.

It provides a new option for packaging printers to help them deliver a product the way it was designed and we are delighted to add value to the project through our leading ink and coatings technology.".

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