Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: DataLase | Subject: Datalase
Edited by the Printingtalk Editorial
Team on 16 November 2004
Virtual Labelling To Replace Traditional
Labels?
With a new development of its Datalase technology, Sherwood Technology has produced a virtual labelling technique that eradicates the need to use adhesive labels on packaging, it claimed.
With a new development of its Datalase technology, Sherwood Technology has produced a virtual labelling technique that eradicates the need to use adhesive labels on packaging, it claimed The application allows images such as barcodes, two-dimensional codes, logos and graphics to be imaged by a low power CO2 laser directly onto any surface, eliminating the time consuming process of printing on and applying labels to packaging said Sherwood
This article was originally published on Printingtalk on 6 Apr 2004 at 8.00am (UK)
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The virtual label becomes an integral part of the packaging and unlike conventional labels will not peel or fall off the package.
This latest application of Datalase will particularly benefit industries which use labels on packaging, such as food and beverage and pharmaceutical.
Datalase is a non-toxic and environmentally friendly ink, coating, or substrate additive that produces a positive image when marked by a low power CO2 laser.
The ink, coating or additive undergoes a simple chemical colour change and creates an image that is stable and has high contrast.
Traditional labelling technologies have been slow and complicated, relying on high maintenance thermal transfer or ink jet printers to produce labels commented Sherwood.
Using a low powered laser to mark directly on the product is a much cheaper option than any established printing technique, as it removes constant maintenance costs and consumable costs, such as labels.
The process of virtual labelling also overcomes the problem of continuous stopping and starting on the production line, virtually eliminating downtime by removing the need to print and apply labels.
By addressing the conventional shortcomings of traditional labelling technologies, Datalase offers a virtual labelling technique that is both time and cost effective believes the company.
Steve Kelly, managing director at Sherwood Technology, commented: "Virtual labelling is an application of Datalase that will provide huge cost benefits for the manufacturer.
Not only is the technology considerably cheaper to use and maintain than previous applications but the fact that it virtually eliminates downtime provides the opportunity to increase the average daily output." The Datalase technology virtual labelling application will be available as a result of new licensing agreements and strategic partnerships with substrate manufacturers and convertors, he added. Request a free brochure from DataLase ...
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