Product category:
Printing Ink, Chemicals and Pressroom Consumables
News Release from: DataLase | Subject: Casemark
Edited by the Printingtalk Editorial
Team on 05 May 2006
Non-Contact Laser Images Replace Outer
Case Labels
Datalase (formerly Sherwood Technology), has launched what it believes is a cost-effective label replacement for outer case secondary packaging, Casemark.
Datalase (formerly Sherwood Technology), has launched what it believes is a cost-effective label replacement for outer case secondary packaging, Casemark Requiring no inks, ribbons or applicators, whilst being virtually maintenance-free and achieving almost 100 per cent production uptime, the process provides benefits over traditional print-and-apply labelling techniques, said the company
This article was originally published on Printingtalk on 20 Nov 2006 at 8.00am (UK)
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By implementing Casemark, Datalase claimed that brand owners can enjoy substantial cost savings of around 30 per cent -50 per cent for a medium volume line with an investment payback time of less than a year.
Additionally, it is said to be the only system capable of delivering a consistently verifiable bar code on-line-and-direct-to-carton.
The non-contact laser imaging process allows for late pack customisation to take place at any point in the packaging line and even within the retail chain.
That means that on-line marketing information, such as special offers and promotions, as well as brand and product changes can be readily updated eliminating the need for expensive reprints, added the company.
According to Datalase, Casemark is a fully integrated system that replaces the conventional self adhesive, thermal transfer printed labels and the large character inkjet printing applied to outer cases.
It works by applying an inert inorganic coating on to the specific label area of the outer case as the packaging is being produced.
On the final production line, a computer controlled low level energy beam emitted from an industrial CO2 marking laser 'writes' the required label data on to the mark area causing a colour change reaction of the coating from white to black.
Casemark is also said to enhance production line efficiency via a number of features.
Imaging occurs without contact with the substrate mean that there is no physical'y induced thermal print head wear, hence no maintenance is required.
Unlike printing inks or inkjet fluids, the laser-marked image is not prone to 'bleeding' on absorbent substrates.
Additionally, the process totally eliminates the need for expensive consumables, such as inks and ribbons, it is claimed.
Casemark is an integrated stand-alone label replacement technology.
The technique offers flexibility in the location of the laser marker with Casemark applications to suit specific line configurations. Request a free brochure from DataLase ...
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