Game Labels With Variable Data Thanks To Lasers

Datalase is working with National Label Company to apply variable data on to promotional game-piece labels.

Datalase is working with National Label Company to apply variable data on to promotional game-piece labels.

National Label is using Datalase's Packmark coding and marking system for applying on-demand variable information to primary packaging materials.

National Label Company, a label printing and converting company with facilities in North America and the Caribbean, is using Datalase Packmark to create a unique numerical code on the reverse side of promotional labels for an over-the-counter (OTC) client.

The promotional labels each feature a unique number that could match to win consumer prizes.

In the past, National Label used inkjet-printing techniques to create the numerical codes.

That process however, had occasional problems with numbers on the labels rubbing off, or removed by exposure to certain solvents.

Initially, National Label reviewed the idea of printing a standard ink block and employing a laser to create the image, yet that proved to be ineffective, since the alpha-numeric copy had to be created underneath two film substrates.

However, when National Label began using Datalase Packmark, which 'writes' the promotional code on the game piece label with a coating that changes colour when exposed to a low power CO2 laser, the process proved ideal since it is the only labelling technique capable of producing positive data through layers of sealed film.

That way, codes can be encapsulated within layers of laminate on the reverse of the label, said Datalase.

That ensures a completely tamper proof system and the low powered CO2 laser is claimed by Datalase to be more cost-effective than other laser imaging devices, since it functions at a lower power setting, can run faster than standard ink ablation techniques and creates no residue.

Neil Sellars, director of product development and marketing at National Label Company, said: "The extensive labeling requirements of our customers called for a new, breakthrough labeling system.

To meet this challenge, we turned to Datalase, as the innovative Datalase process was the only system on the market that could fulfill the special needs of our client.

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