Laser System's Bid For Coding Accreditation

Datalase is aiming to achieve GS1 compliance for its coding and marking systems and has retained industry consultant Paul Nutter to help it.

Paul Nutter, managing director of Scan Right Consultants and co-chair of GS1 UK Bar Code Standards and Implementation Group, will support Datalase's application for GS1 solution provider accreditation for its Datalase process.

Nutter's task will be to ensure that GS1, both in the UK and internationally, are conversant in Datalase's technology and its benefits and he will be instrumental in securing successful accreditation, added the company.

Datalase added that Nutter's expertise in barcode scanning has been gained within the retail industry, having joined J Sainsbury in the early 1980s, where he initiated the barcode quality function.

He later joined Tesco Stores and was instrumental in developing the Club Card as well as GBP250 million other coupon promotions.

Nutter was responsible for the implementation of barcode standards across 13 countries, achieving industry best scans in over 100 stores for Tesco.

As a founder member of Major Retailer Bar Code Integrity Group at IGD, he also promotes best practice in the industry for a range of other organisations throughout the world.

Datalase said that collaborating with Nutter for compliance to GS1's internationally recognised standards further demonstrates the company's commitment to quality.

Accreditation will also allow the Datalase process to join the internationally accepted language of electronic identification and communication.

The Datalase process features a patented ink that changes colour on exposure to a low power CO2 laser for the high speed printing of variable information.

The process works by the application of the Datalase ink on to a specific area of packaging, either by the converter using a standard printing process like flexo, or via a proprietary Datalase-coated tape.

The pigment undergoes a colour change reaction to form a positive contrast image or code once exposed to a computer controlled low level industrial CO2 marking laser.

GS1 is a global organisation dedicated to the development and implementation of global data standards and solutions for the supply chain.

GS1 standards are the most widely used internationally.

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