Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Stibo Graphic | Subject: publishing
Edited by the Printingtalk Editorial
Team on 10 May 2004
Stibo Enables Simultaneous European
Publishing
Sigma-Aldrich has been delivering its Sigma division's product catalogue to customers worldwide thanks to efficiencies achieved from working with Stibo Graphic to produce its European versions.
Sigma-Aldrich, a $1.2 billion life science and high technology company, has been delivering its Sigma division's product catalogue to customers worldwide thanks to efficiencies achieved from working with Stibo Graphic to produce its European versions The announcement is the highlight of Sigma-Aldrich's first successful year working with the Danish publishing company, which has already enabled Sigma-Aldrich to achieve considerable cost savings and process efficiencies
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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Most of Sigma's European product catalogues are now published at Stibo's European facility in Horsens, Denmark, rather than in the United States.
Sigma-Aldrich publishes 37 versions of each of its four major product catalogues.
The four catalogues, published bi-annually on a staggered schedule, contain customized sets of its 85,000 products to cater to individual market requirements, currencies and language variations.
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This enables the company to provide relevant information to chemists located around the world.
Sigma-Aldrich took the decision to print all European variations locally (seven European variations, as well as Sterling and Swiss Franc editions) with Stibo to increase speed to market, reduce distributor costs and improve process efficiency.
Tom Beckermann, senior print buyer at Sigma, based at Sigma-Aldrich's world headquarters in St.
Louis, Missouri (USA) explained: "We've said for years that it would be beneficial to publish our European catalogues closer to their delivery destination.
After a trip to verify Stibo Graphic's capabilities, we agreed to partner with them and we have built a strong relationship over the last 12 months.
Our focus has always been on partnering with companies with similar vision and approach to our own.
The process efficiencies, product quality and increased marketing time Stibo Graphic has been able to deliver fully justify our decision." He said the ability to deliver the 2004 product catalogue simultaneously to the company's customers regardless of geography would significantly increase its competitive advantage.
Hans Damgaard, Stibo Graphic managing director explained: "The capability to print product catalogues locally delivers considerable commercial benefits for our customers - from reducing shipping costs to an extended marketing time for each edition.
We have the production technology and services to enable volume catalogue producers to reduce print lead-times and speed up delivery - a powerful combination which has been an integral part of our successful partnership with Sigma-Aldrich.".
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