Product category:
Printing Companies: General Commercial
News Release from: Stibo Graphic | Subject: Brochure printing
Edited by the Printingtalk Editorial
Team on 30 May 2005
UK Travel Brochure Contract Goes To
Stibo Graphic
With over 70 brochure titles ranging from 16 pages to 500-plus, the Vacation Rental Group (VRG), knew that when looking for a printing supplier it needed an experienced company.
With over 70 brochure titles ranging from 16 pages to 500-plus, the Vacation Rental Group (VRG), a subsidiary of the Cendant Corporation, knew that when looking for a printing supplier it needed an experienced company that could efficiently handle a range of print runs from 30,000 to one million Following a competitive tender, VRG chose Danish-based Stibo Graphic, part of the Stibo Group, to take up the challenge
This article was originally published on Printingtalk on 10 May 2004 at 8.00am (UK)
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Dee Noble, head of publishing at VRG said: "Over the past few years we have worked hard to integrate the three holiday companies that Cendant had purchased.
This integration included consolidating marketing in to a single function, which ultimately resulted in ensuring that all 70 catalogues for all three companies were produced to the highest of standard.
Therefore we needed to feel confident that our printing supplier could provide us with a solution that fit with the business needs." Although the relationship with Stibo Graphic is still in its early stages, VRG has been working with the Stibo Group for 10 years.
Stibo Catalog's content management system, Step has helped VRG with its brochure production and websites.
Dee Noble continued: "We have been very happy with the work carried out by Stibo Graphic and through the services they are providing we are already beginning to save on brochure production costs.
There is always the question of the benefits for a UK-based company printing in Europe but we have certainly been reassured by Stibo that it was the right decision." Uffe Hansen, the sales and marketing director at Stibo Graphic, explained: "We understand that producing such a wide range of brochure titles is a complex operation.
The nature of the consumer travel industry means that last minute changes are common requirements.
Our mission is to ensure that difficult processes are made easier by providing services that fit with what an organisation is trying to achieve.
We are delighted to be able to remove some of the challenges and ease the marketing process for VRG." VRG is also using Stibo Graphic's on-line workflow system, ePrint, which is said to allow users to carry out on-screen proofing of a document and make corrections within an hour of the final print deadline.
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