Stibo Answers Catalogue Printing Market Demands

The catalogue industry is characterised by the fast pace at which it operates, adapting to the changing needs of customers within a pressurised, competitive environment.

The catalogue industry is characterised by the fast pace at which it operates, adapting to the changing needs of customers within a pressurised, competitive environment.

In the opinion of Stibo Graphic, under those conditions, it is not surprising that in recent times catalogue publishers have started to demand more from their print suppliers to ensure that they stay ahead of their competitors.

Inevitably, that has resulted in corporate re-structuring in the way that the print industry functions.

Uffe Hansen, the sales and marketing Director of Stibo Graphic explained that Stibo is adjusting to its changing business environment and rising to industry challenges by putting more emphasis on specialist teams targeted to individual customer segments, rather than traditional individual responsibilities.

By doing this, Stibo believes that it is ensuring its staff joins together to communicate effectively, making the flow of information more fluid.

That will ensure that each team works as a unit to meet the requirements of customers, he added.

In turn, that approach is also having positive consequences on the culture of the organisation.

Back to top