Product category:
Printing Companies: General Commercial
News Release from: St Ives Plc
Edited by the Printingtalk Editorial
Team on 22 February 2008
St Ives Wins Award For Harrods Magazine
Print
A magazine produced for prestige London (UK) retail store Harrods has enabled St Ives Roche, part of the St Ives Web division, to win the gold MetalFX Printer of the Year 2007 award.
The award for Harrods Magazine was presented to the St Austell, Cornwall (UK) firm St Ives Roche for the quality of print and best use of MetalFX inks in the production of the September 2007 issue St Ives said that the award, which was contested by print suppliers from 86 countries, highlighted St Ives Roche's capability by demonstrating its reprographic and ink and colour control
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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An approved print supplier to River Publishing, which produces a wide range of consumer titles, including Harrods Magazine, for 10 years, St Ives Roche worked in conjunction with reprographics company PH Media on the magazine.
PH Media also won the gold MetalFX Reprographics Company of the Year 2007 award for the same job.
Nigel Mackay, production director at River Publishing, commented: "Our main objective was to ensure that the cover was in-keeping with the Harrods brand image, whilst also working to produce something extra special.
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When working for such a high-profile client, we have to create a cover that truly represents the company's well-established brand identity.
St Ives Roche provided samples of previous jobs that had used MetalFX inks and this helped us to pinpoint the most suitable ink combination for the Harrods Magazine cover and we are proud MetalFX deemed the final result worthy of a gold award for print quality." MetalFX technology allows hundreds of metallic colours to be printed at once by adding either the one MetalFX base silver or the one MetalFX base gold ink to an adapted CMYK set.
As a consequence, metallic colour printing becomes an inspiring, as well as economical system for brand owners and printers alike, said St Ives.
Tony Ayles, sales director at St Ives Web Division, said: "We are always looking for innovative products and technology that will provide our customers with added value and an improved competitive edge.
MetalFX inks are one such example and, by working in partnership with PH Media to ensure high quality repro, the use of the MetalFX base gold ink worked particularly well for Harrods, providing a luxury and high quality feel to the publication cover." He explained: "Using MetalFX ink is a great way to add a wow factor to a job, but designers and printers often over use the technology or don't have the expertise to maximise the benefits of it and as a result, the end product can look too overpowering.
We believe that through a clever use of print and repro control, a subtle blend of metallic inks with standard process colours provides a more aesthetically pleasing appearance, more akin to our customers' marketing objectives and brand identity guidelines." St Ives Roche Andrew Ainge, MetalFX's managing director, added: "In today's competitive market place we believe that it is representative not only of the quality of the St Ives offering but also of the UK's market dominance and influence.
We were particularly impressed by St Ives' understanding and control of the technology to produce the elegant and luxurious Harrods magazine cover.
We felt that the quality of print exceeded that of any other MetalFX gold entry and demonstrated a superior print service.".
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