Product category:
Printing Companies: General Commercial
News Release from: St Ives Plc
Edited by the Printingtalk Editorial
Team on 09 May 2008
St Ives' New Marketing Service For Print
Clients
The development of a new strategic marketing service to help printing customers' marketing has been introduced by St Ives.
The marketing service is being launched as a group-wide offer to consult on customers' marketing strategies and help align them with the broader business objectives of each organisation Former UK National Lottery firm Camelot's head of marketing and media, Natalie Somerville, where she spent 10 years has been appointed to head the new service and will report to Simon Ward, St Ives' managing director of UK Sales
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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The new marketing consultancy service will be integrated in to St Ives' services, which offers customers a range of added value services in addition to its printing operations.
The company added that those services include a retail thinking team, which provides retail and point of sale intelligence to customers, DNA - its online management system, a creative thinking team that works with agencies, as well as logistics and fulfilment services, and a print management arm.
Somerville joined Camelot first in the role of head of retail marketing and creative services, moving to mead of marketing and media for all lotto games and later headed Camelot's Strategic Marketing Communications bid team.
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During her time with the organisation, she worked with National Lottery retailers to build POS and retailer marketing strategies, established an in-house design studio that grew to a team of 13 people, created and implemented marketing and media plans for the National Lottery game portfolio and developed its marketing communications strategy and plan for the third licensing period from 2009-2019.
More recently Somerville worked as a marketing consultant for UK DIY specialist retailer B and Q, where she provided a full review of brand guardianship across its business functions and undertook a commercial and financial review to assess the implementation of an internal design studio.
Somerville commented: "Whilst the vast majority of St Ives' customers have large and experienced marketing departments, they are receptive to and have expressed an appetite for an independent marketer to consult on strategic marketing briefs.
This could include a number of broad and varied strategic marketing briefs from customer insight, segmentation targeting, marketing strategies, or through-the-line initiatives that meet a company's wider business objectives.
St Ives has a fantastic range of innovative services available to customers and I am very excited to be part of a team that can really add value to some of the biggest brands, publishers and retailers in the market." Simon Ward added: "It is important that St Ives continues to be a strategic partner to its customers.
We are not simply a print supplier because print is one of a wide range of services that we offer.
We all benefit from a neutral professional looking at what we do and Natalie's background across all marketing disciplines ensures she is well placed to work with our clients' in-house marketing teams and help to develop and implement successful strategic marketing plans.".
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