Sun's Inkjet Inks Division Accelerates In China

Sun Chemical's inkjet ink division, Sunjet, has accelerated its activities and business in China during the first half of 2007 by appointing a Shanghai-based sales and business development manager.

Katie Zhou, described as an industry veteran with several years experience in wide format inkjet printing with international organisations, has started developing relationships with original equipment manufacturers (OEMs), designers and builders.

Sunjet said it also had a significant presence in China with is first full scale exhibition stand at the Shanghai Advertising and Media Show.

Peter Saunders, Sunjet's sales and marketing manager, said: "Our experience in China is common with many other industries, to do business and build relationships, it is essential to have staff based locally to provide support and to aid communication of customer requirements back to the Sunjet research and development team in the UK.

We are fortunate to have someone of the calibre of Katie Zhou, who understands the inkjet business in China.

She is already proving herself in the way she has started building business and establishing Sunjet in Shanghai." Sunjet occupies the Shanghai offices of parent company Dainippon Ink and Chemicals (DIC), which it believes further demonstrates a coordinated approach to the inkjet market between the two companies.

The Shanghai Advertising and Materials show is an exhibition serving the fast growing digital printing market in China and attracts visitors from around the world.

Katie Zhou said: "It is essential for Sunjet to present its primary brands Crystal, Jetstream, Persona and Aquajet at the show to demonstrate its long-term commitment to the Chinese markets.

I am looking forward to supporting our customers in the wide format, coding and marking markets as the digital equipment business develops in China in line with the growth of the country's economy.".

Back to top