Printed Film's Benefits Create Flourishing Market

Companies are increasingly realising the great advantage of printed film and demand continues to flourish.

Companies are increasingly realising the great advantage of printed film and demand continues to flourish.

That is according to Sealed Air, which said it has developed a variety of shrink films from Cryovac that complement Sealed Air's portfolio of Shanklin packaging machines.

Nick Griffiths, Sealed Air's business manager for films, said: ''We have the capacity to print up to eight colours and, whilst for random print any machine will do the job, for registered printing a special option - standard on the Shanklin range - might be required." And he explained: "We have the technical knowledge and experience to guarantee the best, high-quality designs on shrink film and to ensure that after shrinking the packages' promotional message remains clear.

Our graphic art department creates a design with the customer, studies the registered spots on the film for the exact positioning on the product after the shrink process and suggests different printing techniques according to the customer's equipment and specific needs." The Cryovac films, particularly the Cryovac Impact and Cryovac MDT - which are both ideal for printing work - are claimed to bring benefits to a range of enterprises in today's 'special offers' retail market, said Sealed Air.

'Buy one, get one free' and other promotional ideas, whether on multipacks or individual products, are largely set off and benefit greatly from a bright, colourful packaging film which is easy to read, added the company.

Griffiths continued: "Promotional ideas printed directly on to the film have a much greater impact than merely sticking a label on to a clear film.

'There is more pack space for communication than there is with plain film and stickers, which from a marketing point of view is a big advantage." Producers of a range of food and non-food items benefit from the Sealed Air treatment, claimed the company, from cookies to detergents, from bottles and jars to cosmetics, stationery to baby food and from sponges to games.

And Griffiths commented: "'We offer a flexible printed packaging system, which is capable of adaptation to cover most products and which is unlikely to be hindered by unusual package shapes." Available in various grades, the printable film can cope with heavy as well as lightweight products and can include simple - full tone - printing, such as a text or a logo, or picture definition - process tone - treatment, it is claimed.

Sealed Air added that it manages internally all the production steps from graphic art to printing, including trials on the customers' equipment to ensure their exact specifications can be met.

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