Product category:
Printing Exhibitions, Conferences and Seminars
News Release from: Tarsus Group plc | Subject: Timestrip
Edited by the Printingtalk Editorial
Team on 23 February 2006
Smart Label Event Sees Timestrip's
'Smart' Labels
The Smart Label Summit Americas, taking place 27-28 June in Miami (USA) will now see the participation of Timestrip.
The Smart Label Summit Americas, taking place 27-28 June in Miami (USA) will now see the participation of Timestrip The developer and manufacturer of smart label technology that accurately measures elapsed time, has committed to exhibiting at the event
This article was originally published on Printingtalk on 13 Feb 2006 at 8.00am (UK)
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Timestrip is claimed to enable users of perishable or replaceable products to monitor how long an item has been open or in use.
Once activated, a non-toxic liquid dye travels across the label at a prescribed rate, allowing the consumer to clearly see the amount of time that has passed since a product was first used.
The labels can be manufactured to show time lapses from just a few minutes to one year and the technology can be fully integrated in to products or packaging as well as the ordinary applied label, said Timestrip.
Timestrip said that its technology is relevant to food and non-food products which, once opened, should be used or replaced within a recommended time.
Regulatory insistence on the display of 'use by' dates means that Timestrip is increasingly relevant to brand managers, added the company.
Expiration and 'once opened use within' dates feature prominently in markets such as food, food service, household consumables, pharmaceuticals and cosmetics.
Timestrip claimed that its labels can bring benefits to brand owners and consumers alike by communicating to consumers the time to expiration in a simple and visually effective way.
Brand owners also receive the opportunity to differentiate their products in a way that simultaneously increases repeat purchase frequency, said Timestrip.
Reuben Isbitsky, Timestrip's joint chief executive officer, said: "Smart Label Summit Americas is a great platform to introduce Timestrip to all sectors of the industry.
The company is already working with an impressive client list, including Nestle, Pfizer, Bayer, Hamilton Beach Procter Silex, Daymark, to name just a few, and I'm looking forward to raising awareness of our product with such a high calibre audience." Roger Pellow, Smart Label Summit's managing director, said: "We are very pleased to welcome Timestrip.
This kind of cutting edge technology is leading the way in the field of labels and it will be fascinating to hear a broad overview of the market potential for smart label technology from Reuben Isbitsky - and a case study specific to Timestrip's current market activities.".
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