Product category:
General Print Supplies, Services for Printers
News Release from: Teknek Manufacturing | Subject: NWP naroow web press cleaning systems
Edited by the Printingtalk Editorial
Team on 03 September 2007
Removing Dust And Debris Vital For Brand
Imagery
The use of equipment to eradicate dust and debris, blemishes and other inconsistencies impregnated in the surface of a printed product can harm brand image and compromise its integrity.
That is according to contact web cleaning equipment specialist Teknek, which said that many of the best known branded products have packaging, labels and wrappers printed on narrow web presses For that reason, whilst the marketer has to decide whether chosen colours work at point of purchase (POP) to build and maintain a successful brand, it is vital that the supplier - the printer or label converter - is charged with the task of maintaining colour fidelity often on different substrates
This article was originally published on Printingtalk on 2 Apr 2007 at 8.00am (UK)
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Teknek's product manager, Hunter Paterson, commented that examples of the best colour branding include Nestle's red and white Kit Kat chocolate wafer wrappers or Moet and Chandon's Brut Imperial Champagne with its cream and gold printed label wrap around label.
That bottle has the neck topped with a combination of printed gold foil and a black and red criss-cross embossed motif.
Those and numerous other leading brands, many of which are printed on narrow web presses, are readily identifiable around the world by the colours used and by the graphic design that they employ, said Paterson.
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Marketers' and brand owners' use of distinctive colour and design differentiates their products from 'me too' look-alike brands.
Colour builds brand image and generates consumer appeal, even in countries where the consumer may have trouble reading the label because of language differences.
Hunter Paterson added: "The use of specific colours help to defend and define the product contained within the pack or bottle.
Colours must remain constant so they become engrained in the mind of the consumer, even when pack formats and sizes change." He explained: "Whilst colour must remain consistent, for good colour branding all aspects of reproduction must be within set limits.
Blemishes and inconsistencies, such as dust and other debris in the printed surface are unacceptable and anything that reduces the visual impact of the brand and the marketing message is unacceptable." Dust and debris of one kind or another are attracted to a moving web because the workplace is never free from dust and not every company wants to, or can afford, to operate under clean room conditions.
Moving webs and sheets generate static electricity and static attracts dust.
So to consistently do justice to the branded product being printed the narrow web converter, and other printers must combat the quality-degrading duo of dust and static, he added.
Paterson claimed that the NWP developed by Teknek can deal with contaminants and static.
In operation, a specially formulated elastomer roller runs in contact with the web, penetrating the boundary layer of air, which non-contact systems cannot reach.
The elastomer roller removes all particles down to microscopic sizes, which are then transferred to a precision engineered, pre-sheeted adhesive roll, where they are permanently trapped.
When the adhesive roll becomes saturated, the outer pre-sheeted adhesive layer is removed, exposing the next adhesive layer ready for use.
An anti-static system can be incorporated within the NWP system to ensure that dust is not re-attracted to the moving web.
By removing dust from the web the return on capital investment can be as low as a few months, based purely on improved press uptime and better yield, added Paterson.
Teknek's NWP is available in a range of sizes.
The NWP 254 offers a cleaning width of 254mm (10"); the NWP 345, a cleaning width of 345mm (13.6") and the NWP 430 has a cleaning width of 430mm (16.9") whilst the NWP 520mm (20.5") and the NWP 750 have a cleaning width of 22.5".
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