Alderson Bros' Prestige Automotive Magazine Job

Alderson Brothers has successfully completed a prestigious magazine insert campaign for an automotive client, employing Fuji's hybrid screening technology to enhance the printed images.

Alderson Brothers has successfully completed a prestigious magazine insert campaign for an automotive client, employing Fuji's hybrid screening technology to enhance the printed images.

Hybrid screening delivers a pin-sharp image, comparable to continuous tone, said Alderson Brothers.

Alderson Brothers said it was able to demonstrate the benefits of using the technology in advance of printing by employing ISO12647 colour calibrated digital proofs.

Phillip Watts, the Alderson Brothers' sales manager, said: "To our knowledge, we are the only heatset web offset printing company that has the proven ability to employ this technology.

It is perfect for automotive, fashion, and white and brown goods printed products because of the significant improvement in the detail achieved." Alderson Brothers offers hybrid screening on its heatset web offset and sheetfed products as a value added service for the benefit of its clients.

The company supplies heatset web offset, large format sheetfed and colour digital printing from its base in West London.

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