Environmental Paper's Printability And Foldability

The James McNaughton Group has launched a mailing campaign for its environmental paper brand, Take 2, to provide customers with the chance to win tickets to Wimbledon, The Open or Royal Ascot.

The James McNaughton Group has launched a mailing campaign for its environmental paper brand, Take 2, to provide customers with the chance to win tickets to Wimbledon, The Open or Royal Ascot.

The mailers, which are currently being sent to McNaughton's printer and designer customers, are both printed on stocks in the range, demonstrating the versatility, printability and foldability of Take 2, added the company.

For printers the mailer is a folder that contains printed samples of Take 2 silk and a comparable Virgin Fibre Silk product, and Take 2 Offset and a comparable Virgin Fibre Offset.

Both examples are said to demonstrate the performance of the Take 2 brands.

The mailer being sent to designers consists of two elements.

The first is a 12pp concertina fold, printed on Take 2 Offset 160gsm, whilst the other is printed on Take 2 Silk 170gsm, both of which are enclosed in an envelope.

Each piece contains six folds and areas of block colour.

McNaughton said that the concept behind the Take 2 brand is to produce products that not only demonstrate strong environmental credentials but also show the performance and printability of virgin fibre, both of which are demonstrated in the mailing campaign.

Take 2 is said to have high recycled fibre content and it has the Forest Stewardship Council (FSC) accreditation.

Take 2 Offset FSC is 100 per cent recycled and Take 2 Silk FSC is 75 per cent recycled, both of which print like virgin fibre sheets, added the company.

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