Product category:
Printing Trade Organisations - including Allied Industry Bodies
News Release from: The Industry Measure | Subject: 2005 Graphic Arts Market Demographic Profiles
Edited by the Printingtalk Editorial
Team on 10 February 2005
Report Highlights 2005 US Industry
Demographics
Trend Watch Graphic Arts has released its 2005 Graphic Arts Market Demographic Profiles report for the USA, an update to the Demographic Profiles report published in January 2004.
Trend Watch Graphic Arts has released its 2005 Graphic Arts Market Demographic Profiles report for the USA, an update to the Demographic Profiles report published in January 2004 The report provides snapshots of each of the graphic arts markets TWGA regularly surveys
This article was originally published on Printingtalk on 5 Jan 2005 at 8.00am (UK)
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Trends Study To Be Updated And More Releases
In response to demand from industry vendors, manufacturers and researchers Trend Watch Graphics Arts (TWGA) is beginning a series of updates to its 2001 industry study.
It includes commercial printers, pre-press shops, graphic design and production firms and publishing companies.
The snapshots include top-line demographic data (establishments, graphic production desktops, shipments and revenues, as well as capital expenditures).
They also highlight industry trends - business conditions and the forces that are causing those conditions, market outlook for 2005 and beyond and guidance for industry firms, vendors, investors, researchers and analysts.
The report draws on a variety of sources, including the TWGA Demographic Atlases, Census Bureau data, the Graphic Arts Blue Book, and TWGA's own 10-year historical database of trends and changes in the industry.
Not only are the basic demographics of the industry provided but also how those demographics have been changing and, perhaps most importantly, why those demographics have been changing and how they are likely to continue to change in the next 12 months and beyond.
According to the report nearly half of the establishments in the US printing industry are small commercial and quick printers and yet they only account for 10 per cent of all shipments in the industry.
There are greater than 50,000 design and production establishments in the USA, more than one-third of them graphic design shops, whilst magazine publishers account for nearly one-third of the $232 million that publishers spend annually on new computer purchases.
The document continues to state that book publishers are the only publishing market that saw its business conditions decline from the summer of 2003 to summer 2004 and despite reporting the best business conditions they have experienced in four years, printers are less optimistic about the future than they have been.
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