Product category:
Printing Trade Organisations - including Allied Industry Bodies
News Release from: The Industry Measure | Subject: Variable Data Printing 2005
Edited by the Printingtalk Editorial
Team on 18 February 2005
First Variable Data Market Report
Reveals Trends
Trendwatch Graphic Arts (TWGA) has released its special report on variable data printing.
Trendwatch Graphic Arts (TWGA) has released its special report on variable data printing In 'Variable Data Printing 2005: Finally, the Data Are In!' TWGA said it gives the marketing, creative and printing worlds their first look at the detailed inner-workings of the variable data, personalised marketing printing
This article was originally published on Printingtalk on 5 Jan 2005 at 8.00am (UK)
Related stories
90% Of Printers Expect 2005 To Be Better Than 2004
2005 will be a good year for commercial printers, according to newly-released research.
Trends Study To Be Updated And More Releases
In response to demand from industry vendors, manufacturers and researchers Trend Watch Graphics Arts (TWGA) is beginning a series of updates to its 2001 industry study.
The report provides a detailed look at who is producing and purchasing variable data printing (VDP), at what level of sophistication, in what volumes, how quickly their use (or production) of those applications is growing or declining and what technology is being used to output those jobs.
It also asks those in the creative sector about the perceived benefits and barriers to using VDP said the organisation.
Heidi Tolliver-Nigro, Trendwatch's GA analyst and author of the report said: "The industry has been waiting a long time for hard data on what's really going on in the variable data printing marketplace and now that we have it, the data are both encouraging and surprising.
Further reading
Report Highlights 2005 US Industry Demographics
Trend Watch Graphic Arts has released its 2005 Graphic Arts Market Demographic Profiles report for the USA, an update to the Demographic Profiles report published in January 2004.
Report Looks At Commercial Print's Packaging Role
Trendwatch Graphic Arts has released its first special report on the commercial printing industry's investment in the packaging marketplace.
For manufacturers supplying the digital printing and variable data printing marketplaces, printers supplying (or looking to enter) this marketplace, or creatives looking to analyse their competitive positioning, these data are absolutely critical.
They give us both the first realistic picture of the actual dynamics of this marketplace and the information we need to continue to maximise opportunities for growth." The data are broken out in to printer, trade shop and creative segments, as well as by operation size.
Highlights of the report point to the claim that 29 per cent of commercial printers as a whole produce some sort of VDP jobs in-house (rising to 58 per cent of digital printers) and 13 per cent outsource them.
In the creative sector, 38 per cent of respondents said that they have produced VDP jobs in the last 12 months, including 49 per cent who said they had produced full-colour variable-image, variable-text jobs.
At the same time, 19 per cent of creatives said their use of those applications is increasing, said TWGA.
In addition to documenting the current status of the industry, TWGA said that the report details many of the industry's challenges.
After a decade of educating the creative marketplace about VDP, the report finds a lot of misinformation that still exists about those applications.
For example, while 49 per cent of creatives doing VDP claimed to be doing full-colour variable-text, variable-image jobs, only 24 per cent of the same people said they are using digital colour presses to output VDP jobs, commented TWGA.
The organisation claimed the report, for the first time presents the industry with its first detailed data on full-colour variable-text, variable-image jobs, since the method's introduction a decade ago.
The report, including an executive summary, is available for purchase by visiting Trendwatch Graphic Arts online, or by phone.
The price for the 153-page report is $995.
• The Industry Measure: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
Search the Pro-Talk network of sites
