Report Reveals That Print Retains Major Interest

The Industry Measure has released its sixth annual forecast of the graphic design and production markets with 'Creative Forecast 2007'.

The Industry Measure has released its sixth annual forecast of the graphic design and production markets with 'Creative Forecast 2007'.

The new report is The Industry Measure's look at the trends and forces that will have an impact on advertising agencies, graphic designers and corporate design departments and commercial photographers in the next 12 months and beyond.

Creative Forecast 2007 is said to look at how creative personnel fared in the past 12 months, how they expect to progress in the next 12 months and the most important issues and trends affecting their businesses.

According to the report, in the winter of 2006-2007, 36 per cent of all advertising agencies said that they expect business conditions in the next 12 months to be excellent and better than they had been in the past 12 months.

During the same period, 66 per cent of all design and production establishments surveyed cited collateral print projects as a sales opportunity - the first time in nearly two years that this item has topped the sales opportunities list.

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