Product category:
Printing Trade Organisations - including Allied Industry Bodies
News Release from: The Industry Measure | Subject: 2007 Graphic Arts Market Demographic Profiles
Edited by the Printingtalk Editorial
Team on 30 January 2007
Report Reveals US Print Industry
Demographics
Times have rarely been as turbulent for those who produce graphic materials in the USA but they have also never been more exciting.
Times have rarely been as turbulent for those who produce graphic materials in the USA but they have also never been more exciting That is according to the findings of The Industry Measure's 2007 Graphic Arts Market Demographic Profiles report, an update to the Demographic Profiles report published in February 2006, that has just been released
This article was originally published on Printingtalk on 5 Jan 2005 at 8.00am (UK)
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The report reveals that 48 per cent of US printing and pre-press establishments are small commercial and quick printers, yet small commercial and quick printers only account for 16 per cent of all shipments in the industry.
At the same time, advertising agencies account for only 16 per cent of US design and production establishments, but account for 35 per cent of the revenues.
In addition, book publishers account for 19 per cent of U.S.
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publishing establishments and account for 44 per cent of the revenues, whilst magazine publishers' capital expenditures are up 7.7 per cent over last year.
The report's analysis also showed that US graphic design firms plan to spend an estimated US$44 million or more on new software this year, which would be a decline of 6.2 per cent from last year.
The report provides snapshots of each of the graphic arts markets The Industry Measure regularly surveys, including commercial printers and pre-press shops, graphic design and production firms, as well as publishing companies.
The snapshots include top-line demographic data (establishments, graphic production desktops, shipments, revenues and capital expenditures) industry trends (business conditions and the forces that are causing those conditions).
The market outlook for this year and beyond and guidance for industry firms, vendors, investors, researchers, and analysts are also included.
The report, 2007 Graphic Arts Market Demographic Profiles, draws on a variety of sources, including The Industry Measure Demographic Atlases, Census Bureau data, the Graphic Arts Blue Book and The Industry Measure's own extensive 11-year historical database of trends and changes in the industry.
The company said that not only provides the basic demographics of the industry, but also how those demographics have been changing and, perhaps most importantly, why those demographics have been changing.
The report also examines how those trends are likely to continue to change in the next 12 months and beyond.
The Industry Measure's researcher commented: "It's no secret that the media landscape is changing and this is reflected in the changing demographics of the markets that comprise the graphic communications industry.
Times have rarely been as turbulent for those who produce graphic materials, but they've also never been more exciting - at least for those who know how and where to seek out new opportunities.
But taking advantage of those opportunities involves understanding many of the fine nuances of the widely different markets that comprise the industry." The 2007 Graphic Arts Market Demographic Profiles report is available for purchase The Industry Measure.
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