Product category:
Printing Trade Organisations - including Allied Industry Bodies
News Release from: The Industry Measure | Subject: Multichannel Mix-Print and Pre-press report
Edited by the Printingtalk Editorial
Team on 27 April 2007
Print and Pre-Press Firms Cite Internet
Challenge
Ten per cent of all print and pre-press companies cited competition from internet information products as a business challenge.
At the same time, 11 per cent of all print and pre-press businesses cited replacing jobs lost to internet or PDF non-print publishing as a further challenge That was in the autumn of last year and during last summer 48 per cent of catalogue publishers felt that e-mail promotions and e-letters would become more important in the next 12 months, whilst 17 per cent felt that printed catalogue mailings would become less important
This article was originally published on Printingtalk on 5 Jan 2005 at 8.00am (UK)
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Trends Study To Be Updated And More Releases
In response to demand from industry vendors, manufacturers and researchers Trend Watch Graphics Arts (TWGA) is beginning a series of updates to its 2001 industry study.
That is according to a report from The Industry Measure.
The company's report, 'The Multichannel Mix-Print and Pre-press: The Opportunities for Print and Pre-press Providers in Today's New Media Landscape', is said to provide a detailed overview of the new media landscape as it applies to commercial printers and pre-press services providers.
The 161-page report examines the vast proliferation of new (and newer) media technologies and platforms and provides a critical analysis of where printers and print buyers have been focusing their energies.
Further reading
Report Highlights 2005 US Industry Demographics
Trend Watch Graphic Arts has released its 2005 Graphic Arts Market Demographic Profiles report for the USA, an update to the Demographic Profiles report published in January 2004.
First Variable Data Market Report Reveals Trends
Trendwatch Graphic Arts (TWGA) has released its special report on variable data printing.
It is also said to provide some ideas for print providers to explore opportunities in new and cross-media development.
The study also examines how involved print buyers are in new media and at the non-print services print buyers look to their printers to provide.
'The Multichannel Mix' looks at new technologies and platforms in the context of each of the printing markets.
The Industry Measure said it regularly surveys commercial printers, quick printers, book and magazine printers, as well as pre-press services providers-and draws on the 12-year Industry Measure and Trendwatch Graphic Arts historical database to track the perceived challenges of interest in new and newer media.
At the same time, the report also looks at the adoption of new media amongst the graphic arts markets that comprise printers' biggest customers-graphic designers, advertising agencies, corporate design departments and book, magazine and catalogue publishers.
Original Industry Measure survey data are supplemented with secondary research sources to provide a look at the challenges and opportunities past, present and potential future for the printing industry, added the company.
The current report is the second in a series that looks at the multi-channel mix in the context of other graphic communications markets.
'The Multichannel Mix-Publishers: The Role of Print, Web, Wireless, and Other Platforms in Today's New Media Environment' was published in last October.
Further reports are due to be published in the next several months.
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